Measurement Science Lead

Job Description

• Incrementality & Experimental Design
• Support design and execution of geo-based and quasi-experimental studies (geo lift, holdout, DiD, reverse holdout)
• Evaluate test power, holdout allocation, duration, and spend structure
• Partner with third-party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.)
• Translate results into clear business implications for Clients, Sales, and Product
• First-Party Measurement Pilots
• Trial and evaluate first-party measurement solutions in early-stage pilots
• Stress-test methodology, validate outputs, and identify data gaps
• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
• Provide structured recommendations prior to broader rollout
• Deep Campaign & Audience Analytics
• Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
• Identify trends across categories, spend tiers, dimensions, and markets
• Enhance internal benchmarks and norms
• Surface actionable insights that inform optimization and product improvements
• Cross-Functional Partnership
• Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
• Collaborate with Product to prioritize measurement roadmap initiatives
• Support PMM / Marketing with data-backed case studies and performance narratives

Skills

• Data Analysis Tools
• Measurement Technologies
• Campaign Measurement
• Measurement Science
• Python (Programming Language)
• Experimental Research Design
• Stakeholder Influence

Pay

Primary Location Pay Range: $105,942.75 - $158,914.12
Additional Range: This job can be performed in Illinois with a Pay Range of $92,699.91 - $158,914.12

Benefits

• Medical, prescription, vision, and dental insurance for eligible employees.
• 401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay.
• Paid time off including eight observed company holidays and flex time.
• Exclusive perks + discounts, including tuition assistance, commuter benefits and more!

Education

Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years