Measurement & Strategy Lead

(Data & Measurement | Hybrid | Chicagoland candidates only | Reports to VP of Client Solutions | ~$120,000-$135,000 base) Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics. We’ve built a culture of high performers who value authenticity, integrity, accountability, and curiosity. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing. Position Summary As the Measurement & Strategy Lead, you will be the client-facing voice of Marcel’s measurement practice. You’ll help clients understand what is working, what to invest in next, and how to prove marketing’s impact on the client’s revenue. This role focuses on the strategic side of data: selling and scoping measurement engagements, building measurement plans, forecasting budgets and performance, and running advanced analysis such as media mix modeling and multi-touch attribution. You will work closely with Account Management, Project Management, Sales, Paid Media, SEO, and the Senior Martech / Technical Implementation Lead to ensure that: Every client has a measurement plan tied to business outcomesBudget and channel decisions are backed by data and forecasts, not guessesMeasurement engagements are scoped, priced, and sold profitably This role is ideal for a consultant at heart: someone who asks sharp questions, turns complex data into a clear story, and is comfortable presenting it to client leadership and thinking in terms of a client’s business objectives. What We Mean by Measurement & Strategy Measurement Planning – Defining KPIs, conversion frameworks, and maturity roadmaps for each clientForecasting – Modeling budget and performance scenarios across paid media and organic channelsAdvanced Measurement/Attribution – MMM, MTA, and reach and frequency analysisAnalytics Consulting – Selling, scoping, and leading measurement engagements end to end This role complements the Senior Martech / Technical Implementation Lead, who builds the tracking and data foundation, and the Analytics Reporting Specialist, who handles day-to-day implementation and reporting. Functions And Responsibilities Selling & Scoping Analytics Work Join sales and client calls to uncover a prospect’s challenges, tech stack, and business modelScope and price audits, implementations, retainers, and data projects using Marcel’s estimating standardsWrite proposals and statements of work for measurement engagements, with technical input from the Implementation LeadIdentify expansion opportunities (sGTM, conversion clarity, CRM attribution, data warehouse) in existing accounts Measurement Planning & Strategy Lead the creation of measurement plans, maturity assessments, and roadmapsDefine KPIs and conversion frameworks with clients, AMs, and channel leadsPrioritize the analytics roadmap for each account with the PM team Forecasting & Advanced Measurement Forecast client media budgets and performance across multiple scenariosRun media mix modeling (e.g., Meridian), multi-touch attribution, and reach and frequency analysisMeasure the impact of cross-channel efforts such as AI search and AEO on traffic and client revenue/pipelineDevelop repeatable measurement offerings that Marcel can sell across clients Client Insights & Communication Translate complex data into plain-language insights for account managers and channel teamsPresent findings and recommendations directly to clients during strategic reviewsServe as the point of escalation for client questions about data, attribution, and performance Required Skills, Traits, & Abilities 6+ years of experience in marketing analytics, measurement, or analytics consultingExpert-level experience building budget and performance forecasts for paid mediaSignificant client-facing interactions and presentation experienceHands-on experience with MMM and/or MTA analysisExperience scoping and selling analytics work, or leading client-facing analytics engagementsStrong Excel/Sheets skills and experience with data pipelines like Supermetrics or FivetranExceptional storytelling and presentation skills with senior client stakeholdersExperience across multiple client verticals, ideally B2BExpert-level knowledge of GA4 and major ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn) Strongly Preferred SQL and BigQuery for analysisAgency experience managing multiple client relationshipsFamiliarity with CRM attribution (Salesforce, HubSpot) and B2B pipeline measurementExperience building a new service offering or practice area Bonus Skills & Experience Python or R for predictive modelingMeridian, Robyn, or similar open-source MMM toolsExperience with AEO/AI search measurement tools such as Peec or ProfoundCRO or experimentation strategy Benefits Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice. Powered by JazzHR WrrDwlvLqg