MB: Media Buyer

Mission

To ensure maximum exposure of advertising to the target audience, surpassing our competition while adhering to budget constraints to drive maximum conversion rates and ROAS.

Outcomes

• Manage health and performance of client's ads to meet and exceed CPL KPI's
• Manage health and performance of house ads for client acquisition
• Maintain health and performance of company advertising platforms
• Maintain a full understanding of all components of inbound and outbound advertising funnels with the ability to drive implementation of current and future strategies
• Data driven decision making to generate better results for inbound and outbound advertising

Competencies

• Thrives with both repetitive and new tasks
• Data-driven - loves reporting, using data to determine decision-making and analyzing marketing data
• Hungry Learner - Constantly looking to improve and beat their current best, exploring new ways, asking questions, to see if something could be better.
• Other would say you’re “Self-Directed” and often “Inquisitive”
• Always Resourceful - Confronts a problem, challenge, or roadblock and immediately starts looking for and seeking out a resolution.
• Efficiency Driver - Often referred to by others as a “Problem solver”, “Fixer” and someone who “Likes Efficiency.”
• Proactive- Acts without being told what to do.
• High work ethic - Possesses a strong willingness to work hard and sometimes long hours to get the job done.
• High standards - Expects personal performance and team performance to be nothing short of the best.
• Attention to detail - Does not let important details slip through the cracks or derail a project.
• Follow-through on commitments - Lives up to verbal and written agreements with an understanding of the high level of responsibility the position holds to our team and clients, and the time and effort necessary to follow through on these commitments.
• Teamwork - Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
• Flexibility/adaptability - Adjusts quickly to changing priorities and conditions.
• Openness to criticism and ideas - Often solicits feedback and reacts calmly to criticism or constructive feedback
• Optimization is Life - Well organized and detail oriented, often having a “certain way” they think many things should be done.

Requirements

• Prior experience in media buying, facebook advertising, or similar
• Experience with Google Suite, specifically Sheets
• Well-organized, detail oriented, ability to multitask with great follow-up skills and superior communication
• Able to learn at a high rate and hungry for more knowledge
• Able to research information and develop competencies alone then apply them quickly and accurately
• Quiet home office
• Reliable, fast internet connection with a modern computer
• Computer less than 3 years old
• With high quality video camera for meetings
• With high quality audio for communication and meetings
• High speed internet with average speeds above 25 MB/s or higher
• Strong English communication skills, both written and verbal
• Excellent at solving problems and being always resourceful (alone and with other people)
• Must be fully available and able to complete work during US Central Time, Monday - Friday, 9 am - 5 pm CT
• Prior experience in media buying, facebook advertising, or similar