Media Buyer ⮕

About the role

United Landmark Associates is seeking a skilled Media Buyer to join our dynamic, award-winning ad agency team. We combine unmatched market experience with compelling, disruptive yet beautiful creative and leading-edge sales strategies to craft marketing campaigns which capture the imagination and generate qualified leads for our clients.

Responsibilities

• Develop strategic media plans in collaboration with Leadership and Account Management team to meet and exceed client objectives/KPIs and target audience requirements.
• Research and analyze market trends, audience demographics, and media opportunities to identify optimal media channels for campaign placement.
• Negotiate media buys, including rates, placements, and added value opportunities, to maximize campaign effectiveness and achieve cost-efficient results.
• Cook up with media vendors and partners to secure inventory, schedule placements, and monitor campaign delivery.
• Work with the AM Team to monitor campaign performance and provide ongoing optimization recommendations to ensure key performance indicators (KPIs) are met or exceeded.
• Stay abreast of industry trends, emerging technologies, and best practices in media buying and advertising to continuously enhance campaign strategies and tactics.

Requirements

• Bachelor’s degree in marketing, Advertising, Communications, or related field.
• 3-5 years of experience in media buying, preferably within an advertising agency or media agency environment.
• Proven track record of successfully planning, negotiating, and executing media buys across various channels, including traditional (print/TV) and digital media (OTT/programmatic/Display).
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with media vendors and clients.
• Proficiency in media planning and buying tools, such as Nielsen, comScore, Kantar, and ad serving platforms.
• Detail-oriented with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A collaborative team player with a passion for creativity, innovation, and delivering results.
• Previous experience with luxury brands and/or real estate is highly preferred.
• Must be able to work onsite at our office in South Tampa five days per week.