Mass Media Specialist

Primary Responsibilities

• Create effective, cohesive and consistent digital marketing and communications strategies for current groups, members and prospective customers.
• Drive the intended customer and prospective customer behaviors through digital initiatives (i.e. sales, service, tools, etc.).
• Work with multiple stakeholders and partners across the organization to ensure successful digital initiatives.
• Serve as the marketing point-of-contact for select digital vendors, ongoing maintenance requests, digital tools, campaign management, sales presentations and various cross-functional work groups.
• Conduct audits of clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
• Partner with sales, product development and market research to ensure development of marketing presentations, proposals, brochures, websites/web portals, emails and direct marketing campaigns drive sales across all distribution channels.
• Maintain the Marketing Intranet site and communicate with internal stakeholders.

Summary Of Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, Health Care Management or a related field.
• Experience effectively managing internal and external cross-functional relationships (including advertising and marketing agencies, list brokers, media, fulfillment, vendors, etc.).
• Proven experience with brand guidelines, strategic and operational planning, project implementation and performance monitoring.
• Agency and/or clients side experience managing business to consumer (B2C) and business to business (B2B) direct response program development and execution.
• Exceptional written, verbal and interpersonal communication skills to comprehend and simplify complex ideas.
• Strong time management and organizational skills.
• Knowledge of Microsoft Word, Excel and PowerPoint.
• Experience in a position analyzing information to solve problems.
• Adaptable, flexible and energized by an ever-changing environment.
• Experience managing the strategy, design, execution and results of digital marketing campaigns using multiple online channels preferred.
• Extensive knowledge regarding internet digital marketing strategies and communication techniques and theories preferred.
• Experience with campaign management tools and enterprise email service providers is preferred.
• Understanding of the products and services offered by Blue Cross and Blue Shield of Alabama for our group, individual and senior markets.
• Solid working knowledge of Microsoft SharePoint and Outlook.
• Paid Media buying/planning experience on agency or client side preferred.