Marketplace Optimization Lead - Marketplace Partnerships

Role Responsibilities

Lead organic optimization strategy for a portfolio of Amazon beauty and wellness brands, focused on driving visibility, rankings, and conversion.

Create high-quality, SEO-friendly copy aligning with brand voice, content briefs, and SEO analytics.

Ensure adherence to content guidelines, quality standards, and tone of voice.

Stay updated with industry trends, compliance, and best practices in SEO and content writing.

Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.

Collaborate with cross-functional teams including creative, data, brand, and tech to align Amazon strategy with broader eCommerce, content, and innovation initiatives.

Analyze competitive trends, search dynamics, and consumer behavior on Amazon to proactively identify growth opportunities and optimization gaps.

Requirements

2+ years of experience in Amazon strategy or marketplace SEO, ideally in the beauty, wellness, or consumer goods industries.

Deep expertise in Amazon SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence).

A strong working knowledge of Amazon Seller Central and analytics tools (e.g., Helium10, DataDive, etc).

Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing SEO-optimized content.

Exceptional writing, editing, and proofreading skills, with a keen eye for detail.

A passion for emerging technology with hands-on experience using GenAl tools like ChatGPT to optimize workflows or content at scale.

Strong project management skills, with the ability to lead initiatives end-to-end across internal teams and brand partners.

A creative yet analytical mindset-you can identify inefficiencies, test solutions, and translate insights into repeatable processes.

Excellent presentation skills and communication with teams and senior stakeholders.

Benefits

Health, dental, and vision

PTO

Summer Fridays

Wellness and commuter benefits

Work with a fun, consultative team of experts

Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY RANGE: $80,000-$90,000

Division

Front Row US

Locations

United States, New York, New York

Remote status

Fully Remote

Yearly salary

$80,000 - $90,000