Marketing Optimization Lead

For our client, we are seeking a Marketing Optimization Lead to join the team of a leader in the Business Services space. This role will drive marketing effectiveness by strengthening operating rhythms, improving workflows, and establishing best practices that support consistent execution. The position will also play a key part in annual planning, cross-functional coordination, and launch readiness across segments and product initiatives. Success in this role will require close partnership with sales, product management, and senior leadership to improve process discipline and enable stronger team performance. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $100,000 – $120,000 annually Responsibilities Own and improve the marketing operating rhythm to support seamless execution Design and implement best-practice processes to enhance team focus Lead annual marketing planning and coordinate activities across segments Identify and implement improvements in marketing workflows Manage the new product introduction process to support timely launches Ensure readiness at each launch milestone in partnership with sales and product management Champion marketing education and provide access to learning resources Qualifications Bachelor's degree in Marketing, Business, or a related field 5+ years of experience in marketing or marketing operations, preferably in healthcare Experience building or enhancing marketing processes and frameworks Strong project management skills and ability to meet deadlines Excellent communication skills, especially in presentations to senior leadership Proficiency in Microsoft Office and familiarity with marketing platforms Benefits Comprehensive medical, dental, and vision insurance Paid time off 401(k) plan with employee and company contributions Life, disability, and accident insurance Tuition reimbursement Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.