Marketing Strategy Lead

What You'll Do

• Lead and execute marketing strategies that support priority growth initiatives and business objectives.
• Strengthen end-to-end marketing funnel performance to improve acquisition, engagement, and retention outcomes.
• Develop and refine audience segmentation and targeting strategies to maximize campaign effectiveness.
• Partner with consumer growth, media, and lifecycle teams to align marketing initiatives with performance goals.
• Drive data-informed decision-making through analysis of KPIs, attribution models, and campaign results.
• Design and implement A/B testing and experimentation frameworks to optimize marketing performance.
• Evaluate and improve campaign and media effectiveness to increase marketing efficiency and return on investment.
• Translate strategic priorities into actionable plans and ensure execution delivers measurable outcomes.
• Provide leadership and guidance while remaining actively involved in day-to-day execution.
• Identify opportunities to enhance lifecycle marketing programs and customer engagement strategies.

What You'll Bring

• 10–15 years of experience in marketing strategy, performance marketing, growth marketing, or related disciplines.
• B2C experience within a crossfunctional team.
• Proven experience leading full-funnel marketing initiatives with measurable business impact.
• Strong background in acquisition marketing, demand generation, and lifecycle or CRM marketing.
• Expertise in audience segmentation, targeting, and customer engagement strategies.
• Deep understanding of marketing funnel dynamics and key performance drivers.
• Strong analytical capabilities with experience working with attribution models, performance metrics, and KPIs.
• Hands-on experience developing and executing A/B testing and experimentation frameworks.
• Demonstrated success optimizing campaign and media performance to improve outcomes and ROI.
• Ability to connect strategic priorities with execution and measurable business results.
• Experience within consumer marketing environments, preferably in the insurance and/or financial services sectors.
• Strong collaboration, communication, and stakeholder management skills.