Marketing Strategy Lead

About the role

The Marketing Strategy Lead, working under limited supervision, is responsible for developing, implementing and monitoring engaging B2B, customer and consumer programs across various marketing channels. Partnering directly with the business, this role leverages agent, consumer and customer information to develop highly targeted marketing strategies, sales enablement resources and campaigns across digital and traditional marketing channels. The role works cross‑functionally to translate business and sales objectives into actionable marketing strategies that strengthen agent relationships, support profitable growth and create differentiated value. Strong relationship building, influence and project management are critical to successfully moving work from strategy through execution. The role monitors and measures key performance indicators (KPI) and adapts to achieve optimal results. The role provides coaching and mentorship to less experienced professionals within the Marketing function.

Responsibilities

• Develop B2B marketing and sales enablement strategies, content and resources that equip agency‑facing teams and agents to effectively communicate value, identify opportunities and support customer conversations.
• Develop and execute strategic marketing plans with business unit leaders to align sales plans, profitable growth and forecasts with business unit goals.
• Identify new or improve existing marketing strategies, proactively evaluate marketing opportunities, interpret agent, customer and consumer needs, and leverage best‑in‑class market research and analytics.
• Assess marketing opportunities and develop, implement, and measure appropriate programs to advance marketing strategy.
• Utilize all traditional and innovative marketing channels, including digital, mobile and social media.
• Translate strategy into a sales plan for various business units and define the market position of the business unit in relation to strategic objectives, value proposition, differentiators, and agent/customer engagement experience.
• Work in alignment with product management, channel strategy and portfolio assurance to determine capability requirements and opportunities for the marketing plan.
• Define and monitor success and control measures, oversee business unit functionality, and draw deliverable management conclusions.
• Use customer and end‑user insights, market and competitor analysis to identify target markets and business unit opportunities for profitable growth.
• Conduct fact‑based market analysis to evaluate, prioritize and recommend marketing opportunities that align with corporate and business unit objectives.
• Develop and maintain a segment value proposition based on a comprehensive understanding of consumer and market dynamics.
• Collaborate with business unit teams and corporate functions to set and align segment marketing/value‑proposition vision, strategy and roadmap with corporate strategy, focusing on target markets, customer propositions, experiences, and innovation.
• Employ an agile mindset and act as a change leader to develop organizational understanding of segment strategy and educate stakeholders on its benefits.

Qualifications

• 5+ years of experience in Marketing or a related field.
• Bachelor’s degree in Business, Marketing or a related field and/or commensurate work experience.
• Certified Marketing Management Professional (CMMP).

Location

Hybrid – defined as working three or more days per week in the office if the employee’s residence is within 50 miles of Westfield Center, OH; or Remote if the employee resides more than 50 miles from Westfield Center, OH.

Behavioral Competencies

• Collaborates
• Communicates Effectively
• Customer Focus
• Decision Quality
• Nimble Learning
• Builds Networks
• Plans and Aligns
• Drives Results

Technical Skills

• Competitive Intelligence
• Customer Marketing
• Business Strategy
• Statistical Analysis
• Customer Service
• Technical Documentation
• Monitoring and Benchmarking
• B2B Marketing
• Sales Enablement
• Integrated Marketing Strategy
• Project Management
• Stakeholder Management

About Us

Founded in 1848, Westfield is a global leader in property and casualty insurance, delivering superior risk insights and innovative solutions to customers through a diverse portfolio of insurance products. Westfield underwrites commercial, personal, surety, and specialty lines of coverage through a network of leading independent agents and brokers in the United States and specialty products through Lloyd’s of London Syndicate 1200. As a mutual insurance company with more than 3,000 employees, Westfield has revenues in excess of $4 billion and more than $10 billion in assets.