Marketplace Optimization Director, Marketplace Partnership

Role Overview

Front Row is looking for a Marketplace Optimisation Director to lead the charge in elevating brand visibility and performance across Amazon in the beauty, wellness and CPG categories. This role is ideal for a strategic operator who thrives at the intersection of retail media, content optimization, and AI-driven innovation and will require a deep SEO expertise with strategic project management and a forward-thinking approach to AI-powered search and content workflows.

Role Responsibilities

• Lead Amazon organic optimization strategy to drive visibility, rankings, and conversions, grounded in deep knowledge of the Amazon algorithm.
• Develop high-quality, SEO-optimized listing copy that aligns with brand voice, content guidelines, compliance requirements, and performance insights.
• Analyze search behavior, competitive activity, and organic performance to identify growth opportunities, optimization gaps, and algorithm-driven improvements.
• Leverage Generative AI tools to scale content creation, audits, keyword strategy, and reporting, while building standardized, efficient workflows for the team.
• Partner cross-functionally and act as a thought leader on marketplace optimization and AI-driven process innovation, ensuring strategy aligns with broader eCommerce goals.

Requirements

• 5+ years of experience in Amazon strategy, SEO, or eCommerce strategy, ideally within beauty, wellness, or consumer goods
• Deep understanding of Amazon SEO, including keyword hierarchy, CTR and conversion levers, and competitive intelligence
• Proficiency with Seller Central and analytics platforms such as Helium10, DataDive, or similar tools
• Experience mentoring or managing direct reports, with a collaborative and empowering leadership style

Benefits

• Competitive insurance plan
• 20 days PTO
• Summer Fridays
• Health and wellness benefits such as Class Pass memberships
• Education stipend
• Flexi hours and hybrid working

Pay

$120,000- 130,000

Division

Front Row US

Locations

New York, New York

Remote status

Fully Remote

Yearly salary

$120,000 - $130,000

Employment type

Full-time