Marketplace Advertising Manager

About the role

Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces. Manage and optimize PPC campaigns to maximize ROAS. Conduct keyword research and SEO optimization. Analyze performance using Tableau, Excel, and analytics tools. Manage advertising budgets supporting a $200M+ revenue business. Partner cross-functionally and manage third-party agencies.

Responsibilities

- Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces - Manage and optimize PPC campaigns to maximize ROAS - Conduct keyword research and SEO optimization - Analyze performance using Tableau, Excel, and analytics tools - Manage advertising budgets supporting a $200M+ revenue business - Partner cross-functionally and manage third-party agencies

Requirements

Basic Qualifications: - Bachelor’s degree in Marketing, Business, or related field - 5–7 years of digital advertising experience, focused on eCommerce - Hands-on experience with Amazon or marketplace PPC Preferred Qualifications: - Master’s degree - Amazon or Google Ads certifications - Budget management and ROAS optimization experience

Qualifications

Bachelor’s degree in Marketing, Business, or related field 5–7 years of digital advertising experience, focused on eCommerce Hands-on experience with Amazon or marketplace PPC

Skills

Analytical, strategic, and data-driven mindset Strong communication and stakeholder management skills Adaptability in a fast-paced eCommerce environment

Benefits

Inclusive culture with associate-led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Pay

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.

Schedule

Not specified