Marketo Automation Manager, Marketing

About the role

The Marketo Automation Manager for Marketo is a strategic and technical leader responsible for designing and scaling a high-performing, data-driven ABM campaign engine. This role requires deep expertise in Marketo architecture, advanced campaign development, and marketing technology integration. You will own the end-to-end marketing automation ecosystem—leading complex campaign execution, optimizing performance, and driving measurable pipeline impact. As the subject matter expert, you’ll build scalable frameworks, elevate operational maturity, and partner across marketing, sales, IT, and analytics to deliver sophisticated, personalized digital experiences.

Responsibilities

• Marketing Automation Strategy & Architecture
  Lead the design and evolution of Marketo architecture to support complex, multi-channel ABM strategies
  Build scalable campaign frameworks, lifecycle models, lead scoring, and advanced segmentation strategies
  Define and enforce best practices for governance, naming conventions, and system design

• Advanced Marketo Execution
  Architect, build, and optimize sophisticated Marketo programs (nurtures, triggers, scoring models, dynamic personalization)
  Own integrations between Marketo, Salesforce, CDPs, and other martech platforms
  Ensure high performance in email deliverability, data flows, and system automations

• ABM Campaign Delivery
  Partner with marketing and sales to execute highly targeted, account-based campaigns across channels
  Design personalized journeys using behavioral, firmographic, and intent data
  Scale ABM programs while maintaining precision and data integrity

• Data, Analytics & Optimization
  Collaborate with Marketing Analytics to measure campaign performance, attribution, and ROI
  Build and automate reporting across channels and platforms
  Drive insights to continuously optimize targeting, engagement, and conversion

• Data Integrity & Compliance
  Lead database governance, data hygiene, and lifecycle management strategies
  Ensure compliance with privacy regulations (CAN-SPAM, GDPR, CCPA, CASL)
  Implement automated processes for data validation, consent management, and audit readiness

• Leadership & Collaboration
  Lead and develop a high-performing marketing automation team
  Act as the go-to expert and advisor across marketing, IT, and external partners
  Translate business needs into scalable technical solutions

Qualifications

• Compensation & Benefits
  Pay: $115,000.00-$125,000.00
  The pay listed is the salary range for this position. Any specific offer will vary based on the successful applicant’s education, experience, skills, abilities, geographic location, and alignment with market data.
  You may be eligible to participate in a Company incentive or bonus program. The exact offer depends on experience, skills, and market data; eligible for an annual bonus.

• Benefits
  ABM offers a comprehensive benefits package. For information about ABM’s benefits, visit ABM Employee Benefits | Staff & Management.

Why This Role

Own and shape a modern, scalable marketing automation ecosystem
Work with advanced ABM strategies and enterprise-level martech
Drive measurable impact on pipeline, revenue, and customer engagement

About Us

ABM (NYSE: ABM) is one of the world’s largest providers of integrated facility, engineering, and infrastructure solutions. Every day, our over 100,000 team members deliver essential services that make spaces cleaner, safer, and efficient, enhancing the overall occupant experience. ABM serves a wide range of market sectors including commercial real estate, aviation, education, mission critical, and manufacturing and distribution. With over $8 billion in annual revenue and a blue-chip client base, ABM delivers innovative technologies and sustainable solutions that enhance facilities and empower clients to achieve their goals. Committed to creating smarter, more connected spaces, ABM is investing in the future to meet evolving challenges and build a healthier, thriving world. ABM: Driving possibility, together.