Marketing Automation Manager, Marketo

Your Role at impact.com

As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.

Campaign Execution

• Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
• Test, optimize and standardize email, programs, forms, landing pages and templates
• Upload and maintain lead lists and oversee data hygiene within the Marketo instance
• Manage email consent best practices

Marketing Operations

• Manage and optimize all integrations between Marketo and other tools in the marketing technology stack
• Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting
• Support marketing initiatives across regions (EMEA, APAC, US) and business units
• Participate in the training and supervision of Marketo users including email marketers

Performance Optimization

• Identify and implement new campaign opportunities and areas for operational improvement
• Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
• Improve email engagement, deliverability and unsubscribes

What You’ll Do

Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo

Test, optimize and standardize email, programs, forms, landing pages and templates

Upload and maintain lead lists and oversee data hygiene within the Marketo instance

Manage email consent best practices

Benefits and Perks

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

Salary Range

$100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.