Marketing Writer

Responsibilities

• Write compelling copy for digital advertising campaigns.
• Develop fundraising emails, donor communications, and campaign messaging.
• Write admission marketing materials, including print and digital communications.
• Write and edit website copy supporting enrollment, advancement, and institutional priorities.
• Produce news stories, feature articles, profiles, and other editorial content.
• Write newsletters and email communications for a variety of audiences, including students, parents, and alumni.
• Interview students, faculty, staff, alumni, and other members of the College community.
• Collaborate with designers, photographers, videographers, and marketing strategists to develop integrated campaigns.
• Adapt tone, voice, and messaging for different audiences, goals, and communication channels.
• Revise work thoughtfully based on feedback, strategy, and editorial review.
• Help maintain the College's brand voice and editorial standards across communications.
• Maintain SLC's editorial style guide; edit and proofread content using AP Style.
• Other duties as assigned.

Qualifications

• Talent, curiosity, sound judgment, and a commitment to continual growth.
• Exceptional interviewing, writing, editing, and proofreading skills.
• Intellectual curiosity and the ability to learn unfamiliar subjects quickly.
• Strong audience awareness and the ability to adapt voice, tone, and messaging to different communications goals.
• Strong attention to detail, organizational skills, and the ability to manage multiple writing assignments simultaneously.
• A collaborative approach and the ability to receive and incorporate feedback.
• Comfort using AI and other emerging tools thoughtfully to support research, brainstorming, editing, and productivity while exercising independent judgment and maintaining a distinctive human voice.
• A bachelor's degree or equivalent professional experience in communications, marketing, journalism, English, or a related field.
• Two or more years of professional writing experience, although exceptional portfolios reflecting other paths will be considered.
• Experience writing for websites, email marketing, digital advertising, and print communications.
• Familiarity with content management systems and email marketing platforms.
• Understanding of SEO and writing for digital audiences.