Marketing Writer

The Opportunity

OBI Creative is seeking a talented Marketing Writer to develop compelling campaign ideas and bring them to life through clear, engaging messaging across various marketing channels. This role involves campaign copywriting, creative concept development, advertising and promotional copy, content writing, social media writing, and supporting integrated marketing campaigns.

What You Will Do

• Campaign Copywriting: Develop compelling campaign messaging including headlines, taglines, ad copy and promotional messaging across digital and traditional marketing channels.
• Creative Concept Development: Participate in campaign ideation sessions for assigned projects, helping shape creative concepts and messaging approaches before writing execution begins.
• Advertising & Promotional Copy: Write advertising copy for digital campaigns including paid social, display, programmatic and search, ensuring messaging aligns with campaign goals and audience insights.
• Content Writing: Create longer-form marketing content such as website copy, blog posts, email campaigns, landing pages and case studies that support marketing strategies and brand storytelling.
• Messaging & Brand Support: Assist with the development of messaging frameworks, brand voice guidelines and persona-driven messaging that inform campaign and content creation.
• Social Media Writing: Write social media copy that supports both organic content strategies and paid social campaigns.
• Cross-Team Collaboration: Work closely with designers, strategists, media specialists and account teams to ensure messaging aligns with creative direction and integrated marketing plans.
• Research & Audience Understanding: Conduct research on client industries, audiences and competitors to strengthen messaging relevance and effectiveness.
• Editing & Quality Control: Review and refine written materials to ensure clarity, accuracy and consistency with brand voice.

About You

• You enjoy developing ideas and turning them into messaging that captures attention and inspires action.
• You’re comfortable moving between different writing formats, from short, punchy headlines to longer content pieces.
• You enjoy collaborating with creative and strategic teammates to build integrated marketing campaigns.
• You’re curious about how messaging, storytelling, and brand voice evolve in modern marketing.

Requirements

• Experience: 3–6 years of professional writing experience in marketing, advertising, or communications.
• Agency or Multi-Brand Experience: Experience writing for multiple brands or clients in an agency or fast-paced marketing environment is preferred.
• Copywriting Talent: Strong ability to develop compelling campaign messaging including headlines, taglines and advertising copy.
• Creative Thinking: Ability to contribute ideas during campaign ideation and translate concepts into persuasive messaging.
• Content Writing Experience: Experience writing marketing content such as website copy, blog posts, email campaigns and marketing materials. Familiarity with SEO tools is preferred.
• Versatility: Ability to shift tone, voice and writing style across different industries and brand personalities.
• Attention to Detail: Strong editing skills and a commitment to producing polished, high-quality writing.
• Collaboration Skills: Comfort working with cross-functional teams including strategy, design, media and client services.
• Portfolio Requirement: A portfolio demonstrating both campaign copywriting and marketing content writing is required.