Marketing Writer

Job Description

Drive strategy and impact

• Create content that builds awareness, inspires engagement, and supports fundraising goals
• Partner with stakeholders to deliver strategic marketing solutions aligned with business objectives
• Use audience insights and performance data to inform content strategy

Create exceptional content

• Write, edit, and proofread a wide range of deliverables including campaigns, case statements, digital content, and event materials
• Develop content for web, email, social media, video, print, and direct mail
• Ensure all content aligns with brand voice, tone, and style standards
• Tailor messaging to diverse audiences including alumni, donors, and campus partners

Collaborate across teams

• Work closely with marketing strategists, designers, project managers, and developers
• Support internal partners across fundraising, communications, and engagement teams
• Collaborate with academic units and programs across IU campuses

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
• 2–3+ years of professional writing/editing experience with a marketing focus
• Experience in agency, media, higher education, or nonprofit environments preferred
• Familiarity with fundraising or advancement communications is a plus