Marketing Technology Manager

Primary Duties & Responsibilities

• Lead the day-to-day administration, optimization, and continuous improvement of the firm’s marketing technology ecosystem, including website CMS, email marketing systems, CRM, and analytics platforms.
• Partner with cross-functional teams and external vendors to manage system enhancements, integrations, and implementation of new technology solutions.
• Execute and oversee email marketing campaigns, including building, testing, deployment, and performance analysis, while identifying opportunities for optimization.
• Apply and advance SEO/GEO best practices across digital properties, including keyword strategy, site structure, and metadata enhancements to improve search visibility and performance.
• Support the firm’s CRM system, including upgrades, integrations, and effective use for pipeline tracking and business development insights.
• Monitor and analyze marketing and business development performance data, delivering actionable insights and ROI reporting to inform strategy.
• Support website content updates and digital publishing to ensure accuracy, consistency, and alignment with firm branding and user experience standards.
• Evaluate and implement new marketing technologies, tools, and AI-enabled solutions to improve efficiency and effectiveness.
• Develop and maintain documentation, user guides, and training materials; provide guidance and informal training to team members on marketing technology tools and best practices.
• Collaborate with IT and vendors to troubleshoot issues, support system upgrades, and ensure seamless integrations across platforms.
• Contribute to the development of marketing technology processes and standards to enhance team productivity and scalability.
• Support strategic initiatives and special projects related to marketing technology, digital innovation, and data-driven marketing.

Requirements

• Bachelor’s degree in marketing, business, communications, technology, or a related field.
• 3–5+ years of experience in marketing, business development, or marketing technology, preferably in a professional services environment.
• Demonstrated ability to work independently and manage marketing technology platforms with limited oversight.
• Experience with AI-enabled tools such as ChatGPT, Claude, Microsoft Copilot, or similar technologies, and the ability to evaluate their practical applications.
• Strong working knowledge of CRM systems, Google Analytics, SEO tools, email marketing platforms, and website CMS platforms.
• Experience supporting and optimizing digital marketing campaigns, analytics reporting, and search engine optimization strategies.
• Proven ability to assess tools, recommend improvements, and contribute to marketing technology strategy and workflow development.
• Strong project management skills and ability to prioritize, manage multiple initiatives, and meet deadlines.
• High attention to detail, analytical mindset, and strong technical aptitude.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across departments and work with attorneys and staff.
• Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word).