Marketing Supervisor

About the role

The Marketing Supervisor leads the development and execution of integrated marketing communications that strengthen brand awareness, support product launches, enable sales growth, and build meaningful connections with customers, channel partners, manufacturers’ representatives, trade media, and internal teams. Federal Signal in University Park is a leading manufacturer and supplier of comprehensive systems and products used to protect people and property. Our products and integrated solutions include systems for campus and community alerting, emergency vehicles, first responder interoperable communications, industrial communications, and command and municipal networked security. Specific products include: lightbars and sirens, public warning sirens and public safety software. Federal Signal Corporation (NYSE: FSS) builds and delivers equipment of unmatched quality that moves material, cleans infrastructure, and protects the communities where we work and live. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Downers Grove, IL, with manufacturing facilities worldwide, the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit: www.federalsignal.com

Responsibilities

• Lead, manage, mentor, and coach direct reports, providing clear direction, regular feedback, professional-development support, and accountability for individual and team performance.
• Establish team priorities, assign work, balance workloads, and manage project timelines to ensure marketing communications deliverables are completed on time, within scope, and to quality standards.
• Conduct regular one-on-one meetings, provide performance feedback, identify training and development needs, and support team members in building the skills required to meet evolving business objectives.
• Foster a collaborative, accountable, and solutions-oriented team environment that supports strong communication, continuous improvement, and effective cross-functional partnership.
• Execute marketing communication strategies that increase brand awareness, support sales objectives, and strengthen engagement with customers, channel partners, manufacturers’ representatives, trade media, and internal stakeholders.
• Create, review, approve, publish, and distribute compelling content across appropriate channels, including product announcements, marketing bulletins, email campaigns, presentations, sales tools, website content, social media, trade-publication materials, and internal communications.
• Partner closely with Sales, Product Management, Marketing, and other internal stakeholders to plan and execute communications for new product launches, line extensions, product updates, and other strategic initiatives.
• Lead the planning and execution of launch communications, ensuring required deliverables are accurate, coordinated, and completed on schedule. Deliverables may include product announcements, data sheets, brochures, sales presentations, training materials, website updates, emails, press releases, digital assets, and trade-show materials.
• Review marketing communications and campaign materials for clarity, brand alignment, technical accuracy, consistency, and readiness before publication or distribution.
• Gather field feedback and market insights to identify communication needs, sales-support opportunities, and content improvements.
• Manage the development, execution, and measurement of SEO, SEM, and AEO initiatives in collaboration