Marketing Supervisor

About the role

The Marketing Supervisor at Acra Lending is responsible for crafting and presenting the Acra brand to the world. They oversee marketing campaigns, manage budgets, and collaborate with sales teams to implement new programs and initiatives.

Responsibilities

• Manage and improve lead generation campaigns, and measure results
• Coordinate marketing campaigns with sales activities via Salesforce
• Work with SVP Sales and Marketing to develop and manage the company’s marketing budget for respective marketing initiatives and campaigns
• Work with in-house resources and vendors on creative design/content for all advertising including print, sales collateral, tradeshows, and website
• Provide direction on Email marketing and data base management
• Perform regular reviews of the website to ensure content accuracy, timeliness, and relevance
• Ensure marketing message is conveyed clearly and delivered properly in all channels
• Proofread all creative for brand compliance, clarity, grammar, and spelling
• Source, coordinate, and manage all vendors associated with Acra’s marketing efforts
• Afford content direction for Acra’s website properties
• Oversee and direct Acra’s image for social media, web content, and press releases
• Cook up and coordinate attendance/participation at multiple state functions (Trade Shows)
• Manage direct reports
• Monitor and analyze the performance of marketing programs in order to guide current and future strategies
• Assist in developing market research studies and analyze their findings
• Assist in creating, recommending, and implementing marketing programs and campaigns for products and services of the organization
• Collaborate with sales to implement new and modified programs and initiatives

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Knowledge of graphics, HTML, web pages, and FTP a plus
• Excellent written and oral communication skills (outgoing, well-spoken, professional, friendly and courteous)
• Excellent organizational skills (meticulous and process-oriented)
• Strong analytical skills, including the ability to identify and quantify financial impact of opportunities with limited data
• Ability to adjust message to match the audience
• Willingness and aptitude to learn; willingness to seek assistance and technical expertise when needed
• Ability to identify opportunities and set action items
• Display authority and self-assurance when presenting to and speaking with clients and vendors
• Willingness to generate opportunities that leverage the organization with existing customers
• Adaptable and flexible in a changing market and work environment

Qualifications

• Bachelor's degree required in Marketing, Communications or Business is preferred
• 2+ years’ experience in managing integrated marketing plans and budgets is preferred
• 1-2 years in a B2B marketing role
• Experience with digital marketing including SEO, PPC and social media
• Experience with email marketing, lead generation, and CRM systems

Skills

• Advanced knowledge of Microsoft Office applications (Word, Excel, Outlook, etc.)

Benefits

Our benefit offerings include:

• Medical, dental, vision, wellness programs, EAP counseling services, FSA & HSA
• Company sponsored life insurance for employee, voluntary life insurance for employee, spouse and child, AD&D Insurance, voluntary short-term and long-term disability, critical illness insurance, accident insurance, legal assistance, pet insurance, living will and trust preparation discounts, commuter program, annual walking challenge, employee appreciation events and monthly sales awards