Marketing Strategy Administrator

Brief Description

Principal Duties and Responsibilities:

• Serve as the lead architect of Betances’ visual and public messaging strategies.
• Maintain a consistent and compelling brand presence across all platforms and materials.
• Provide the Director of Outreach and Marketing and her team with a master calendar of all scheduled events, campaigns, promotional moments, and creative deadlines to ensure preparedness and collaboration.
• Offer strategic direction and creative oversight for all design, PR, and media engagement efforts.

Creative Development & Graphic Design

Design and oversee the creation of materials including brochures, flyers, signage, program books, infographics, reports, and branded merchandise.

• Establish and enforce brand guidelines for internal and external communications.
• Manage creative requests from across departments, ensuring alignment with brand standards and deadlines.

Social Media & Digital Strategy

Lead content strategy and execution for all social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube).

• Develop monthly content calendars aligned with organizational priorities and national observances.
• Track engagement and campaign performance using analytics to optimize strategy.

Public Relations & Executive Communications

Conduct interviews with legislators, providers, executives, patients, and partners to generate compelling media and internal storytelling content.

• Draft press releases, talking points, CEO communications, and op-eds for publication.
• Build and maintain strong relationships with members of the press and elected officials.

Event & Campaign Support

Provide creative and strategic support for all Betances-hosted events including: Galas and fundraisers, Grand openings, ribbon cuttings, and press events, Community outreach initiatives, Recruitment and staff appreciation events.

• Develop visual and promotional materials (e.g., programs, step-and-repeat designs, invites, media kits).
• Attend events as needed to document with photography/video and create follow-up media content.

Provider & Staff Profiles

Develop and maintain provider and staff profiles to support patient engagement and recruitment.

• Produce multimedia assets (photo, video, written narrative) to highlight care teams and clinical services.

Website & Digital Presence

Oversee and maintain content on Betances’ website, ensuring up-to-date, accessible, and engaging information.

• Collaborate with web vendors or IT to enhance user experience and SEO performance.
• Create and update campaign-specific pages as needed.

Requirements

Knowledge, Skills & Abilities:

• Bachelor’s degree in communications, Marketing, Digital Media, or related field; Master’s preferred.
• Minimum 5 years of experience in marketing, public relations, or creative strategy, including within an FQHC, health center, or mission-driven nonprofit setting.
• Advanced proficiency in Adobe Creative Suite, Canva, photography, video editing, and content scheduling platforms.
• Strong interpersonal and public speaking skills; confident conducting interviews and engaging high-profile stakeholders.
• Excellent writing and storytelling skills with experience producing executive communications and media-facing content.
• Bilingual English/Spanish preferred.
• Demonstrated leadership, initiative, and ability to manage projects independently and collaboratively.