Marketing Strategist - Westwood, MA

About the role

Founded in 1946 we have grown to become a global specialty chemicals company that is a leading manufacturer of protective materials for high-reliability applications across diverse market sectors. Today we employ nearly 800 people and continue to grow and strengthen our business by employing a related diversification strategy that combines organic growth initiatives with strategic acquisitions. Based in Westwood, Massachusetts, USA we operate manufacturing facilities in the United States, Europe, and Asia and continue to invest in our capabilities in order to deliver value to our global customer base demands. The Marketing Strategist is a senior market intelligence and strategic marketing professional with approximately 5 plus years of experience, ideally within electronics materials, electronic assembly materials, specialty chemicals, or related B2B technology markets. This role translates market, customer, competitive, and technology intelligence into actionable business strategies and growth initiatives. The position combines market analysis with direct customer engagement, segmentation, Voice of Customer (VOC) research, competitive intelligence, and strategic opportunity development. The successful candidate will be highly analytical and commercially oriented, with the ability to move beyond collecting data to identify where the company should compete, which customers and applications to prioritize, what customers value, and what actions will drive growth.

Responsibilities

• Market Intelligence & Market Sizing: Develop and maintain market intelligence across electronics materials and electronics assembly markets, including conformal coatings, thermal interface materials, adhesives, sealants, encapsulants, cleaners, soldering materials, and other specialty materials. Conduct TAM, SAM, market share, growth rate, and market attractiveness analyses by application, technology, geography, customer, and end market. Identify emerging markets, technologies, applications, and customer needs that represent attractive growth opportunities. Analyze market trends, technology adoption, regulatory developments, supply-chain changes, and macroeconomic factors affecting target markets. Establish market attractiveness frameworks incorporating market size, growth, profitability, competitive intensity, technical fit, customer access, and strategic fit.
• Customer & Market Segmentation: Develop customer, application, market, and end-use segmentation strategies. Segment customers based on revenue potential, application requirements, technology adoption, purchasing behavior, profitability, geography, and strategic importance. Identify and prioritize target customer segments and high-value accounts. Develop customer profiles that clarify needs, buying criteria, decision-making processes, and competitive positioning. Translate segmentation analysis into actionable go-to-market strategies, account priorities, product strategies, and resource allocation decisions. Identify underserved customer segments and whitespace opportunities where the company can differentiate.
• Voice of Customer & Customer Insights: Lead Voice of Customer (VOC) programs with OEMs, Tier 1 suppliers, EMS companies, contract manufacturers, distributors, engineers, designers, purchasing organizations, and other stakeholders. Conduct structured customer interviews, surveys, field research, and customer discovery to understand customer pain points, unmet technical and commercial needs, product and purchasing criteria, competitive perceptions, technology adoption drivers, switching barriers, price/value perceptions, and future product requirements. Develop structured VOC methodologies and ensure customer insights are consistently captured and translated into meaningful business intelligence. Identify recurring customer needs and distinguish between individual customer requests and broader market opportunities. Develop customer journey and buying-process maps to understand technical, commercial, and purchasing decisions.
• Competitive Intelligence: Monitor competitors, technologies, products, pricing, capabilities, partnerships, acquisitions, investments, and strategic positioning. Develop competitive profiles and benchmarking analyses. Identify competitor strengths, weaknesses, market positions, and differentiation opportunities. Maintain an ongoing view of who is winning, who is losing, why, and where market share is moving. Translate competitive intelligence into recommendations for product positioning, pricing, portfolio strategy, and commercial tactics.
• Strategic Growth & Opportunity Identification: Identify and evaluate new market and application opportunities for the company's electronics materials portfolio. Develop market-entry and expansion strategies for attractive adjacent markets. Evaluate opportunities based on TAM/SAM, growth, margins, customer fit, competitive landscape, technical requirements, and internal capabilities. Cont