Marketing Strategist

Job Responsibilities

• Facilitate the planning and delivery of marketing campaigns, including creating project plans, supporting content development through copywriting and coordination of graphic design resources and managing campaign execution in platforms such as Meta, LinkedIn and Google Ads.
• Cook up meetings, project timelines and approval workflows for assigned projects.
• Manage budgets funded by departmental clients; oversees the spend-down of funds and provides timely documentation for reconciliation.
• Engage with clients and communications and marketing colleagues to fully understand needs and goals and to develop cross-platform marketing strategies that ensure cohesive and effective performance across email, organic social, web, print and other tactics.
• Develop key insights about target audiences, conducts market research and consult with clients about audience segmentation and list management.
• Monitor campaign performance and report on KPIs to evaluate effectiveness and adjust strategies as needed.
• Evaluate new trends and technical platform features to ensure that the medical center is following best practices.
• Ensure digital marketing content complies with institutional accessibility standards and content best practices.
• Support the Office of Communications and One KU initiatives, assists with additional projects as needed.

Required Qualifications

• Three (3) years of full-time professional experience with demonstrated experience developing and executing marketing strategies and analyzing marketing campaign performance.
• One (1) year of experience managing paid digital advertising campaigns through platforms such as Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager.
• Experience developing marketing assets, including writing effective advertising, web or social copy.
• Experience using an email marketing platform (such as Emma, MailChimp or Constant Contact) to distribute and evaluate marketing communications.
• Experience coordinating multiple projects simultaneously and managing timelines, stakeholders and deliverables.

Preferred Qualifications

• Bachelor’s degree in journalism, communications, design, marketing or a related area of study.
• Five (5) years of full-time professional experience in marketing, including collaborating with colleagues and/or clients, optimizing campaigns based on KPIs and reporting on outcomes.
• Experience using audience data, market research or campaign analytics to inform marketing recommendations.
• Experience creating marketing strategies for a variety of projects, such as print and digital advertising, email marketing, multimedia content, etc., with proven conceptual and creative abilities.
• One (1) year of experience developing marketing campaign plans, project timelines and budgets.
• One (1) year of experience evaluating campaign performance using platform analytics or reporting tools.
• Advanced knowledge of content best practices and digital accessibility standards.
• Experience with CRM principles and tools.
• Proficient in Adobe Creative Suite, with demonstrated ability to follow brand standards.
• Experience working with creative teams (e.g., graphic design, photo, video).
• Digital marketing certificate (e.g., Google Ads or Meta/Facebook).

Work Environment

This is a hybrid position that requires a combination of onsite work at our Kansas City campus and remote work.

Comprehensive Benefits Package

A combination of factors is considered in making compensation decisions including, but not limited to, education, experience and training, qualifications relative to the requirements of the position, and funding.

Pay Range

$60,800.00 - $91,200.00