Marketing Strategist

Responsibilities

• Develop and execute annual and quarterly marketing strategies that support organizational priorities and business objectives.
• Develop and manage email marketing campaigns using marketing automation tools to promote organizational initiatives, nurture audience engagement, support event registrations, and measure campaign performance.
• Lead and assist in the planning and coordination of integrated marketing campaigns for Black Men's Wellness Day, Uplift Her, Real Men Real Talk, and other organizational initiatives.
• Identify target audiences and develop marketing strategies that increase awareness, participation, registrations, and engagement.
• Develop campaign objectives, messaging, timelines, and key performance indicators (KPIs).
• Lead and collaborate with AAMWA leadership, the national coordinator, and city coordinators on budgets.
• Monitor campaign performance and recommend adjustments to improve effectiveness and return on investment.
• Create comprehensive marketing plans for AAMWA's signature events and health initiatives.
• Coordinate marketing activities across departments to ensure timely execution of campaign deliverables.
• Develop post-event marketing strategies that sustain audience engagement and highlight organizational impact.
• Maintain consistent brand messaging and positioning across all marketing initiatives.
• Ensure marketing materials align with AAMWA's brand standards and strategic objectives.
• Identify opportunities to strengthen brand awareness and increase organizational visibility among key audiences.
• Serve as the lead for paid marketing initiatives, including radio, television, billboard, transit, print, and digital advertising campaigns.
• Collaborate with the Social Media Strategist to align paid social advertising with overall marketing objectives.
• Work with the Web Administrator to ensure campaign landing pages and digital experiences support marketing goals.
• Evaluate audience insights and market trends to identify opportunities for growth and engagement.

Requirements

• Bachelor's degree in marketing, business, project management, or a related field.
• Three to five years of experience in marketing, brand management, campaign strategy, nonprofit marketing, or a related field.
• Demonstrated experience developing and managing integrated marketing campaigns.
• Experience managing paid advertising campaigns across multiple marketing channels.
• Strong project management, planning, and organizational skills.
• Experience analyzing campaign performance and developing data-informed marketing recommendations.
• Excellent communication, collaboration, and presentation skills.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.