Marketing Strategist

Responsibilities

• Support strategic client discussions, present campaign performance, provide recommendations, and align marketing initiatives with business goals.
• Support meetings with clients to discuss new projects and complete project briefs to capture details and ensure alignment.
• Collaborate with content writers to ensure messaging aligns with client goals and brand positioning.
• Review content such as social media posts, email campaigns and website content to ensure strategic alignment, message consistency, and overall quality.
• Identify conferences and speaking opportunities and create marketing strategies that support and promote those recommendations.
• Research market segments with the greatest growth potential and develop strategies to reach those target audiences.
• Collaborate with internal teams to understand when and why we utilize a particular tactic or approach and provide recommendations for overall campaign strategy based on target audience and business goals.
• Work with internal teams to help drive the development of new websites and optimize existing websites.
• Collaborate with the digital team to understand paid/organic marketing options to recommend tactics to the client.
• Utilize AI tools to improve research, strategic planning, content development, and overall team efficiency while maintaining quality and strategic oversight.
• Perform miscellaneous duties as assigned.

Qualifications

• Bachelor’s degree preferably in marketing, advertising, business, or communications.
• 2-4 years of experience in omni-channel marketing.
• Experience presenting recommendations to clients.
• Communications or marketing experience in the healthcare industry.
• Experience in digital and email marketing, social media, and website content development.
• U/X experience a plus.

Benefits

• WFH Days
• Half day Fridays (every week!)
• Paid time off + 11 paid holidays
• Medical, Dental, Vision, Long Term Disability
• Employer paid Short Term Disability & Life Insurance
• 401(k) with matching
• Referral Bonuses

Working Conditions

• The majority of work is completed in an office setting with intermittent sitting, standing and walking.
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Travel to visit clients or conferences a possibility.
• Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST.
• Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment.
• Remote based employees may have intermittent travel to the Augusta office location based on business need.