Marketing Strategist

Campaign Strategy & Planning

• Create comprehensive marketing strategies for events, launches, and seasonal initiatives
• Clarify campaign goals, define target audiences, and shape the message framework
• Develop rollout plans across web, email, social, print, video, and weekend environments
• Write clear campaign briefs that guide creative, communications, and project workflows
• Align all campaign plans with CBC’s voice, mission, and multi-campus context
• Partner with Communication and Web teams to improve visibility of key initiatives

Multiteam Collaboration

• Collaborate closely with Creative Director, Marketing Director, and Sr. Project Manager
• Participate in campaign kickoffs, strategy sessions, and milestone reviews
• Communicate strategic direction clearly to ministry partners and internal teams
• Ensure messaging and promotional cadence are synced across all platforms

Review & Optimization

• Participate in post-campaign reviews and suggest improvements for future initiatives
• Maintain templates and campaign planning tools for repeatable, scalable use
• Stay informed on best practices in church communications, digital behavior, and strategy
• Perform additional duties as assigned