Marketing Strategist

About the Role

Reporting to the Manager, Strategic Marketing, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department (SM+C). The role involves researching, developing, planning, and collaborating cross-functionally to implement marketing strategies that enhance the organization’s brands and increase revenue through various initiatives. The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents, and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics.

Relationships

• Reporting Relationship: Reports to the Manager, Strategic Marketing.
• Supervision: No direct reports; may direct the work of contractors as assigned.
• Organizational: Frequent contact with MAC departments and divisions and manager-level staff; regular collaboration with SM+C team members; occasional contact with MAC directors and senior staff.
• External Partners: Frequent contact with airport tenants, media partners, vendors, consultants, agency partners, and members of the public.

Responsibilities

• Lead marketing strategy and planning:
  • Develop, plan, and execute comprehensive marketing strategies and campaigns for assigned clients (internal MAC departments) to drive revenue, achieve strategic goals, and enhance brand presence and reputation.
  • Produce strategic analysis around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
  • Research brand audience profiles and provide actionable consumer insights to inform marketing strategies.
  • Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer insights, market trends, and media planning.
  • Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.
  • Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.
  • Serve as a proactive strategic resource to clients, internal team members, and consultants, providing high-level marketing and communications recommendations.
• Collaborate cross-functionally to lead internal and external strategic marketing initiatives:
  • Accountable for the creation of integrated channel strategy and messaging specific to various customer experience and revenue-generating initiatives.
  • Prioritize clear marketing and communications objectives to drive brand awareness and growth.
  • Ensure all client campaigns, events, and projects are strategically grounded and coordinated with other client, department, and organization initiatives.
  • Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives that adhere to brand standards.
  • Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix.
  • Recommend budget allocations to meet client business objectives and inform marketing leadership.
  • Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
  • Participate in creative brainstorming sessions and creative reviews.
  • Contribute to the development of brand-building strategies and strategic implementation of projects.
  • Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.
• Other duties as assigned at the discretion of the Manager, Strategic Marketing.

Requirements

Competencies

• Customer Focus - Building strong customer relationships and delivering customer-centric solutions
• Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Decision Quality - Making good and timely decisions that keep the organization moving forward
• Resourcefulness - Securing and deploying resources effectively and efficiently
• Ensures Accountability - Holding self and others accountable to meet commitments
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
• Values Differences - Recognizing the value that different perspectives and cultures bring to an organization
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Persuades - Using compelling arguments to gain the support and commitment of others
• Courage - Stepping up to address difficult issues, saying what needs to be said
• Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations

Minimum Requirements

• A bachelor’s degree, preferably in Marketing, Advertising, Business, or a related degree.
• Five years of professional marketing experience.
• In lieu of a degree, nine years of professional marketing experience.
• Experience in client and project management.
• Experience planning and implementing effective marketing plans and programs.
• Experience writing concise and compelling project and creative briefs.
• Strong written and verbal communication skills with an innate attention to detail.
• Experience gaining consensus and driving deliverables with individuals at various levels within an organization.
• Ability to establish and maintain effective cross-functional working relationships.
• Experience influencing creative team discussions.
• Demonstrated analytical and research skills.
• Ability to speak effectively in a public forum and to develop high-quality presentations.
• Experience with CRM strategy and execution, or an understanding of CRM platforms and data-driven marketing.
• Experience with project management software.
• Proficiency in Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.
• Working knowledge of AI platforms (e.g., Copilot, Claude, Adobe, Gemini, and/or ChatGPT) for business applications.

Desirable Requirements

• Ten or more years of marketing experience, including agency experience.
• Experience with integrated marketing campaigns that include traditional and modern media elements.
• Advanced copywriting skills.
• Experience in airport marketing or related aviation industries.
• Experience in hospitality, hotel, stadium, parking, and/or airline marketing.
• Experience managing budgets.
• Experience working for or with public sector entities or governmental agencies.
• Experience with content management systems (CMS) and a basic understanding of HTML.
• Experience in using Power BI, Forms, and SharePoint.