Jobs · Marketing · California

Marketing Specialist / Marketing Analyst

Clean Energy Alliance · Carlsbad, CA · 1 wk ago
HybridMarketingFull-time

The Opportunity

Reporting to the Senior Key Accounts/Programs Manager, the Marketing Specialist or Marketing Analyst will lead the development and execution of CEA's marketing and communications efforts. This role is responsible for strengthening the agency's brand, managing digital communications, creating engaging content, and ensuring customers receive clear, accurate, and accessible information.

This is an exciting opportunity for a creative professional who enjoys balancing strategic communications with hands-on content creation and design.

What You'll Do

  • Create graphics for marketing materials, reports, presentations, and customer communications
  • Maintain and strengthen CEA's brand identity across all platforms
  • Ensure messaging and visual branding remain consistent and engaging
  • Write press releases, website articles, newsletters, and program communications
  • Lead communications for major initiatives including program launches, rate changes, and policy updates
  • Serve as a communications advisor to leadership on messaging, public engagement, and reputation management
  • Ensure customer communications comply with applicable regulatory requirements
  • Manage and enhance the CEA website, keeping content current and recommending improvements
  • Develop and manage social media content while monitoring engagement and responding to customer inquiries
  • Plan and execute multi-channel marketing campaigns across digital, print, social media, paid media, and community outreach
  • Build relationships with media and coordinate press outreach and responses
  • Establish communication performance metrics and evaluate campaign effectiveness
  • Use analytics and customer insights to continuously improve marketing strategies

What You Bring

  • Four years of professional experience in marketing, communications, public relations, graphic design, or a related field
  • Strong written and verbal communication skills
  • Experience with graphic design, digital media, and brand management
  • Excellent organizational skills with strong attention to detail
  • Ability to manage multiple priorities while working both independently and collaboratively
  • Proficiency with Microsoft Office Suite
  • Highly desirable: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
  • Experience in the energy, utility, or renewable energy industry
  • Knowledge of Community Choice Aggregation (CCA) operations and California energy markets
  • Written and verbal Spanish language proficiency

Why You'll Love Working Here

At CEA, your work has a direct impact on advancing clean energy and serving communities throughout North San Diego County. You'll join a growing organization where innovation, collaboration, and public service come together to create meaningful change.

Work Environment

CEA offers a hybrid work environment. Employees generally work remotely and report to the office at least once per week. Occasional local travel is required to attend meetings, community events, workshops, and agency functions.

Additional Information

Clean Energy Alliance is required to adopt and maintain a Conflict of Interest Code. Employees in designated positions may be required to file an annual Statement of Economic Interests (Form 700) in accordance with the regulations of the Fair Political Practices Commission.

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