Marketing Specialist

Responsibilities

• Lead content creation strategy including development of SOPs for social media production
• Oversee photography and drone content capture to support social, digital, and campaign needs
• Ensure consistent, high-quality visual storytelling aligned with Omni brand standards
• Utilize tools such as Canva to develop compelling, on-brand creative assets
• Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)
• Manage and optimize Linktree to improve conversion paths and user experience
• Utilize UTM tracking implementation to measure campaign effectiveness and traffic sources
• Utilize Brandwatch for social listening, trend analysis, and performance insights
• Lead influencer strategy including identification, vetting, contracting, and execution
• Manage influencer relationships, deliverables, and campaign timelines
• Track, report, and optimize influencer performance, including ROI and monetization opportunities
• Develop and execute paid social campaigns, including: Trick Rider campaigns (Facebook & OpenTable integration), Wedding campaigns (Pinterest focus)
• Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI
• Own social media and digital marketing reporting, delivering actionable insights and recommendations
• Track KPIs across campaigns, social platforms, influencer efforts, and paid media
• Leverage reporting tools and dashboards to evaluate performance and inform future strategies
• Provide mentorship, training, and ongoing development for Marketing Coordinator
• Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practice
• Establish clear processes and documentation to support team efficiency and consistency

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5+ years of experience in digital marketing, social media, or hospitality marketing
• Proven experience managing paid social campaigns and influencer programs
• Strong understanding of analytics, UTM tracking, and performance optimization
• Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms
• Exceptional project management and organizational skills
• Strong leadership and mentorship capabilities
• Ability to balance creative vision with data-driven decision making