Marketing Specialist | Marketing

Responsibilities

• Support the development and execution of marketing initiatives that promote hospital services and community health programs.
• Create, coordinate, and distribute marketing materials across digital and print channels.
• Ensure marketing content aligns with UF Health branding, messaging, and compliance standards.
• Collaborate with internal departments and external vendors to coordinate marketing campaigns and events.
• Monitor market trends, competitor activities, and industry insights to support marketing strategies.
• Prepare reports and analyze campaign performance to measure effectiveness and identify opportunities for improvement.
• Maintain marketing databases and project documentation to support efficient workflows.
• Affiliate with data-driven marketing initiatives that enhance patient engagement, community outreach, and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field required.
• Three (3) or more years of experience in marketing, communications, public relations, or a related field.
• Proficiency with Microsoft Office and marketing software or digital communication tools.
• Experience planning, coordinating, and executing marketing campaigns, events, or promotional initiatives.
• Strong analytical, reporting, organizational, and project management skills.
• Knowledge of healthcare marketing, branding, and compliance standards.