Marketing Specialist

Adams Clinical · Watertown, MA · 3 days ago

HybridFull-time

Collaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertising
Media buying: build and update campaigns in Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platforms
Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growth
Creative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locations
Maintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web properties
Affiliate in management of sponsor and IRB creative approval and revision process
Stay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaigns

1-3 years of experience in a digital marketing role
Experience managing large budgets across multiple ad platforms
Extensive hands-on experience with self-serve online ad platforms
Familiarity and comfort using Microsoft Excel
Experience using Wordpress, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pages
Experience writing ad copy and executing on basic design work in Canva or an equivalent
Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)
Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etc.
Familiarity and comfort with Salesforce functionality and reporting
Strong written and verbal communication skills
Excellent organizational and time management skills: detail-oriented, proactive, and calm under pressure
Bachelor’s degree from a 4-year college

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