Marketing Specialist - CRM Platform

Key Responsibilities

• Orchestrate omni-channel journeys, promotional and transactional campaigns across email, SMS, push, direct mail, and in-app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).
• Be an expert in Rent-A-Center first-party data using SQL-driven, and rule-based logic (e.g. within Zeta) to segment and target behaviors and lifecycle stages; run A/B and multivariate tests to continuously optimize performance.
• Personalize at scale using templating/scripting (e.g., AMPscript, Liquid) and real-time data; set up, QA, and monitor automations and triggered campaigns.
• Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when needed to assist in root cause analysis.
• Safeguard deliverability & compliance: manage list hygiene; follow SPF/DKIM/DMARC best practices; ensure CAN-SPAM, GDPR/CCPA, and SMS compliance.
• Collaborate cross-functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.
• Gain knowledge on lifecycle KPIs, ensure campaigns are configured to translate into actionable reporting cuts with data analytics, including ad hoc or long-term holdbacks.
• Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

Job Requirements

• 3–5+ years hands-on lifecycle/CRM/email experience in a fast-paced environment, with strong project management and cross-functional collaboration skills.
• ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hubspot) and dynamic content/personalization (AMPscript/Liquid).
• SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.
• Deliverability & compliance know-how (SPF/DKIM/DMARC; CAN-SPAM/GDPR/CCPA; TCPA/10DLC for SMS).
• Meticulous attention to detail and brand stewardship from build to deployment.