Marketing Specialist - Broadband M/F

Profile

• 5+ years of experience in marketing, product marketing, or market intelligence—preferably in telecom, connectivity, SaaS, consumer electronics, or smart-home/IoT environments.
• Strong capability in conducting market and competitive research and delivering clear, concise insights.
• Excellent storytelling, writing, and presentation skills, with a focus on clear messaging and visual structure.
• Experience working cross-functionally with Sales, Product, and R&D teams, including coordination of technical demos.
• Comfortable collaborating across time zones and communicating with internal and external stakeholders.
• Curiosity for emerging technologies and innovation (AI, connectivity, smart home) is highly valued.
• Excellent oral & written communication in English required.
• Ability to travel for trade shows, customer meetings, and related activities in North America and Internationally (Europe).

Business Intelligence & Product Strategy

• Market & competitive research: Conduct ongoing market analysis, monitor competitors, and maintain clear, up-to-date battlecards to support Sales and Product strategy.
• Technology trend evaluation: Track emerging technologies (e.g., AI, smart home, connectivity) and deliver concise briefs to guide leadership and product decision-making.
• Customer & industry insights: Partner with Sales and Product teams to gather customer feedback and industry developments; convert insights into actionable recommendations.
• Product narrative support: Contribute to product positioning, value propositions, and messaging that reflect the needs of the US market while remaining consistent with Group Marketing direction.

Operational, Communication & Sales Enablement

• Marketing asset management: Own the creation, maintenance, and quality of marketing materials—datasheets, presentations, use cases, and internal/external assets.
• Sales enablement: Develop pitch decks, talking points, and customer-ready content; assist Sales with RFQs and customer visit preparation.
• Sample & demo coordination: Work with Product and R&D teams to organize product samples, technical demonstrations, and equipment needs for customer meetings and trade shows.
• Content & PR development: Draft internal news, case studies, website updates, and press releases; coordinate approvals with Group Communications.
• Event support: Contribute to the planning and execution of US-based trade shows and events, including booth content, demo readiness, staffing, meetings, partners, and logistics.