Marketing/Communications Specialist

Scope of Position/Essential Duties

• Create processes to support the execution of Enrollment Management marketing campaigns.
• Portal creation and maintenance, query development, process automation, staff training, and the development of new Slate features.
• Create queries for mailings, write code for portals, assist in management of the current student CRM, help with OU’s AI chatbot, and innovate new ways to reach prospective students and their families.
• Execute and manage queries for senior leadership as well as admissions counseling staff.
• Provide training to enrollment staff on use of Slate CRM.
• Work closely with EMCOMM team members to deploy marketing campaigns, both large-scale and ad-hoc, through Slate CRM: portals, email, social media, calls, event registration and communication, text messages, direct mail, and through the college website.
• Web development with Slate portals and CMS.
• Aid in setup of online forms and registrations.
• Work as technical liaison and a point of contact for Enrollment Management’s various portals.
• Develop, code, maintain, and deliver specific messages, including the use of liquid markup, online forms, and configurable joins queries.
• Collaborate with other teams, internally and externally, to solve problems and improve activities related to CRM marketing and communication.
• Stay up to date on the latest CRM functionality and development to improve efficiency.
• Perform other duties as assigned.

Required Education and Experience

• Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
• Equivalency/Substitution: 48 months of related experience in lieu of the Bachelor's degree.

Knowledge, Skills & Abilities

• Project management and documentation.
• Experience with a CRM, preferably Technolutions Slate (Admissions CRM).
• Working knowledge of data management concepts including relational databases, data security, data governance, and system maintenance.
• Experience with SQL queries and databases.
• UX/UI design and website usability.
• Experience with Git/Github.
• Highly organized and detail oriented.
• Strong writing skills required.
• Web development including experience with HTML, CSS, JavaScript.
• Proficiency in HTML and CSS to code and optimize emails.