Marketing Specialist, Brand Activation

Responsibilities

• Execute day-to-day social posting across Instagram (primary), TikTok, and emerging platforms
• Translate brand campaigns into consistent, engaging social content
• Manage content calendars and posting cadence
• Source, organize, and publish user-generated content aligned with brand standards
• Manage community management tasks including comments, direct messages, and light engagement
• Execute influencer seeding and outreach programs
• Coordinate gifting, tracking, contracts, and follow-ups for influencers
• Maintain influencer lists and perform performance reporting
• Support celebrity stylists and key influencer relationships (strategy and approvals led by Marketing Director)
• Support execution of brand events (Brand Day 5/25, popups, influencer events)
• Manage logistics such as vendors, guest lists, RSVPs, and timelines
• Coverage on-site execution and post-event content capture
• Support event-driven social, influencer, and PR amplification
• Coordinate with the PR agency for sample pulls, gifting lists, and shipment logistics
• Support PR initiatives with social, influencer, and event alignment
• Track press placements and organize coverage for internal sharing
• Ensure consistent messaging and timing across PR, social, influencer, and events
• Collaborate closely with the Creative Lead to ensure brand consistency
• Partner with the Ecommerce Ops Manager to align campaigns with launches and promotions
• Coordinate with freelancers, vendors, and other cross-functional teams as needed

Requirements

• 3-6 years experience in marketing, social, brand activation, or PR coordination
• Fashion, beauty, or lifestyle brand experience strongly preferred
• Hands-on experience working with PR agencies
• Experience supporting influencer programs and brand events
• Strong organizational and communication skills
• PREFERRED: DTC brand experience
• Experience managing samples, gifting, and press logistics
• Strong aesthetic sensibility with operational discipline
• Comfortable with reporting and tracking performance

Benefits

• Competitive compensation packages
• Medical, Dental, Vision insurance
• 401(k) retirement savings plan with match
• Summer Fridays
• Discounts and more!

Pay

$75,000-85,000

Schedule

Full-time