Marketing Specialist

About the role

The marketing specialist works in a fast-paced, deadline-driven environment to deliver best-in-class proposals, presentations, qualifications packages, and other marketing materials as needed. The role works closely with the marketing team, construction professionals, and senior leaders.

Responsibilities

• Support the Pursuit of New Business (65%)
  • Manage, plan, organize, coordinate all elements of proposal development through submission
  • Includes analyzing RFP/Q, outlining the RFP/Q, and facilitating kick-off meeting with pursuit team
  • Developing the submission, enforcing RFP/Q guidelines, working with pursuit team to develop content
  • Issuing drafts, incorporating reviewer comments, and preparing/submitting final package on time
  • Contribute to strategic direction for proposals and presentations
  • Develop customized, creative proposal/qualifications layouts and presentations using Brand Guidelines
  • Work with pursuit team to prepare for new project presentations/interviews
  • Produce deliverables that include slides and print/digital collateral
  • Coach and provide constructive reviews to pursuit team members during presentation prep
  • Direct coordination with pursuit partners as necessary
  • Promote collaboration and timely responses across disciplines (marketing, executives, project managers, superintendents, estimating, scheduling) to compose successful submissions
  • Maintain a thorough knowledge of LF Driscoll and STO Building Group’s markets, clients, projects, capabilities, staff, and primary competitors to support the development of pursuits
  • Act as a marketing resource for other STO Building Group companies as needed
• Manage Assets & Content (20%)
  • Write non-technical narratives/customize boilerplate narratives (firm profiles, resume descriptions, project profiles, etc.)
  • Create new project resumes and profile pages
  • Cook up and maintain high volume of data information for projects, team members, market sectors, and project statistics in Open Asset, Cosential, Salesforce, and other information management tools
  • Cook up jobsite and project photography
  • Co-maintain LF Driscoll’s website content and social channels
  • Attend events for groundbreakings, topping outs, safety events, jobsite visits, and ribbon cuttings
  • Develop content and graphics for social media
  • Serve as an LF Driscoll & STO Building Group brand ambassador, enforcing proper application of our Brand Guidelines
  • Help organize social events for LFD Connects (LF Driscoll’s internal employee network)
  • Collaborate with the marketing team to develop new ideas for marketing the LF Driscoll brand
• Brand Management/Promotions/Communications (15%)
  • Minimum Requirements: Bachelor’s degree preferred in Marketing, Communications, Architecture, plus three to seven years of related experience or demonstrated equivalency of experience
  • Preferred Qualifications: 3-5 years of professional experience managing, coordinating, writing proposals in the AEC industry
  • Demonstrated proficiency in Adobe InDesign and Microsoft Office
  • Highly self-motivated, flexible, and resourceful
  • Detail oriented and organized, with exceptional prioritization and time management skills
  • Able to manage multiple concurrent deadlines
  • Able to maintain a calm and cool demeanor under stress or deadlines
  • Excellent writing, grammatical, and proofreading skills
  • Basic graphic design abilities
  • Experience with Cosential, Open Asset, Salesforce, Monday.com
  • Working knowledge in WordPress
  • Effective interpersonal skills and service role mindset
  • Able to give and receive constructive feedback
  • Understanding of AEC industry

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, Architecture, plus three to seven years of related experience or demonstrated equivalency of experience
• Three to five years of professional experience managing, coordinating, writing proposals in the AEC industry
• Demonstrated proficiency in Adobe InDesign and Microsoft Office
• Highly self-motivated, flexible, and resourceful
• Detail oriented and organized, with exceptional prioritization and time management skills
• Able to manage multiple concurrent deadlines
• Able to maintain a calm and cool demeanor under stress or deadlines
• Excellent writing, grammatical, and proofreading skills
• Basic graphic design abilities
• Experience with Cosential, Open Asset, Salesforce, Monday.com
• Working knowledge in WordPress
• Effective interpersonal skills and service role mindset
• Able to give and receive constructive feedback
• Understanding of AEC industry

Skills

• Adobe InDesign
• Microsoft Office
• Proposals writing
• Proposal development
• Project management
• Content creation
• Collaboration
• Communication
• Graphic design
• SEO
• SEO optimization
• SEO copywriting
• SEO content creation
• SEO keyword research
• SEO link building
• SEO technical audit
• SEO on-page optimization
• SEO off-page optimization
• SEO audit
• SEO strategy
• SEO implementation
• SEO training
• SEO consulting
• SEO auditing
• SEO reporting
• SEO analytics
• SEO best practices
• SEO compliance
• SEO compliance testing
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing
• SEO compliance reporting
• SEO compliance training
• SEO compliance consulting
• SEO compliance auditing