Marketing Specialist

Essential Functions

• Collaborate with Sales Manager & President to create strategic marketing plans for all R.W. Martin market niches that successfully generate inbound traffic.
• Develop marketing campaigns for each product line that position the corresponding business segments for continued growth based on corporate goals.
• Generate inbound traffic through successful execution of strategic plan and campaigns.
• Boost our brand visibility and establish R.W. Martin’s expertise in the industry.
• Demonstrate sales growth in the planned market segments through successful execution of strategic plan and campaigns.
• Continuously evaluate marketing performance through analytics and feedback and measure results against applicable metrics.

Competencies

• Strong communication skills to engage across all levels of the organization to influence the development of product, commercialization, and sales enablement strategies.
• Experience with framing commercial opportunities and applying a structured approach to developing and executing go to market strategies.
• Highly skilled in deriving meaning and clarity from diverse sources to understand market opportunities and translate customer insights to establish compelling and differentiated product positioning.
• Adept at conveying ideas and information in written materials.
• Demonstrate a clear understanding of the theory and application of key concepts, including buyer, personas, customer journey and competitive advantage.
• Strong people skills with the ability to influence audiences using data.
• The ability to guide and collaborate with creative resources and content creators to develop traditional and digital product communications and sales tools.

Physical Demands

• May be required to sit for extended periods of time while demonstrating manual dexterity to accurately work on the telephone, computer keyboard, and other equipment.
• Must be able to lift and carry 50 pounds in the form of boxes of supplies or product components.
• Ability to operate a motor vehicle is required.

Other Duties

• Must be able and willing to travel away from home overnight when necessary.
• Attend trade conventions, business meetings, conferences as well as social functions as R.W. Martin representative.
• Must possess a valid motor vehicle operator’s license and maintain to the Company’s sole satisfaction an insurable motor vehicle operating status.