Marketing Specialist
Responsibilities
Aid in developing and executing proposals, presentations, and other marketing materials while contributing to the operating group's marketing and communications efforts.
Create ongoing content aligned with the strategic engagement plan, including core messaging, email, web, video, and other forms of communication.
Contribute to the Marketing team in learning systems such as Salesforce.com and create visual representations of data.
Prepare proposal materials, ensuring accuracy and timely delivery of technical scope, project experience, and other necessary information.
Write marketing and communications collateral, including newsletters, special event materials, electronic and print mailings, presentations, and brochures.
Organize and plan activities for trade shows, conferences, and speaking opportunities, including coordination for events like groundbreaking, topping off, ribbon cutting, and the operating group annual meeting.
Support brand awareness and content creation by assisting in crafting compelling stories across various mediums and formats for customer-facing communications.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum of three years of experience in communications, marketing, or sales enablement, including content creation in a business setting
- Prior experience in a B2B services industry preferred
- Detail-oriented and capable of organizing and prioritizing multiple tasks within a dynamic, deadline-driven environment
- Team player with a positive attitude
- Strong writing and editing skills
- Good understanding of social media and digital mediums
- Proven execution of internal communications campaigns and results associated
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
- Proficiency in Adobe InDesign, Illustrator, and Photoshop preferred
- Excellent creative, organizational, and multi-tasking skills, with the ability to be flexible as needed
- Excellent graphic sensitivity and judgment