Marketing Specialist

Job Summary

The Marketing Specialist will drive the campaigns, systems, and production workflows that power Meadow's marketing efforts. Reporting to the Head of Marketing, this role will ensure that every market launch is executed flawlessly.

About the Role

This role is critical for executing the company's rapid expansion plans across 25+ markets. The successful candidate will manage the production checklist from start to finish, ensuring all landing pages are live, HubSpot configurations are complete, and agencies are on schedule.

Responsibilities

• Own the production checklist from kickoff to day-one: landing pages briefed and QA'd, HubSpot configuration live, agencies on schedule, reporting running.
• Build the SOP that makes the 8th launch as clean as the 2nd.
• Own the full surface area: Campaigns, copy updates across 60+ site surfaces, social scheduling, local sponsorships, agency coordination.
• Keep campaigns on track: Translate the marketing roadmap into weekly production commitments across agency partners.
• Keep HubSpot running reliably: Maintain and evolve every active sequence, support user journey architecture, and get hands-on when things need fixing.
• Compress the work with AI: Use LLMs and automation to accelerate production timelines, reduce repeating manual work, and find leverage the team can build on.

Requirements

• 1-4 years consumer marketing experience, with meaningful time in marketing ops, lifecycle/CRM, or campaign operations.
• HubSpot fluency - can support agency direction and get hands-on when needed.
• B2C experience at a startup or high-trust brand (insurance, fintech, health, DTC).
• Track record coordinating across agencies or channel teams.

Qualifications

• HubSpot fluency - can support agency direction and get hands-on when needed.
• B2C experience at a startup or high-trust brand (insurance, fintech, health, DTC).
• Track record coordinating across agencies or channel teams.

Skills

• Reliable engine: Runs a high-volume, concurrent environment without dropping things.
• Full-funnel range: Touched lifecycle/CRM and campaign coordination and at least one of: landing pages, social, brand, or events.
• AI and tools fluency: Uses LLMs and automation to get more done.
• Gets things done: Self-directed, moves work forward, comfortable as the person holding the system together.
• Coachable: Takes direction well and grows fast under a strong Head of Marketing.

Benefits

Meadow offers a competitive compensation range of $72,060 - $92,494, along with a comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

$72,060 - $92,494

Schedule

N/A