Marketing Specialist

Key Responsibilities

• Sales, Marketing & Communications Execution
• Create, enhance, and maintain high-quality product collateral, brochures, and presentations.
• Develop and maintain sales enablement materials across product categories.
• Propose, design, and manage promotional items for SJUP.
• Coordinate the development of case studies and project profiles.
• Maintain organized and up-to-date product documentation libraries.
• Execute updates to product pages on the company website.
• Draft and schedule LinkedIn and other social media posts and digital campaigns.
• Produce product launch materials and internal communications.
• Ensure strict compliance with corporate brand standards.
• Create engaging multimedia content.
• Monitor digital channel performance metrics and compile reports.
• Support messaging alignment across all product lines.
• Attend and represent SJUP at trade shows and industry events.
• Cross-Functional Coordination
• Work closely with various departments.
• Support messaging alignment across all product lines.
• Assist in identifying opportunities to promote bundled or cross-selling solutions.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Two (2) or more years of experience in B2B marketing; Five (5) or more years preferred.
• Marketing experience in manufacturing or industrial markets highly preferred.
• Proficiency in Canva, Microsoft Office, and related presentation tools.
• Experience with social media marketing and content scheduling platforms.
• Experience creating video content (filming, editing, and publishing).
• Familiarity with website CMS platforms (e.g., WordPress).
• Excellent writing and editing skills with high attention to detail.
• Ability to travel within the US and Canada up to 30%.
• French language skills a plus.