Marketing Specialist

Essential Functions

• Supports strategic decisions from the Tunnel/Car Wash Business Unit, Circle K business partners, as well as at the local site-level.
• Ensure marketing strategy and campaigns are communicated to and executed at site level; aligning with site level needs.
• Including but not limited to digital assets, signage, marketing collateral, media relations, social media marketing, field communications, email marketing, app support, and sponsorships/partnerships.
• Plus planning and execution of events such as community engagement, grand openings and site reopenings.
• Conducting, summarizing, and presenting local market research.
• Management of field/internal marketing communications.
• Providing content for external digital channels when needed locally (web site, social media channels).
• Social investment program management.
• Public relations planning and preparation.
• Participation in project and team meetings, reporting and data analysis.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
• Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications

• Bachelor’s degree in communications, marketing, or related field preferred, or relevant amount of experience required.
• Two or more years of experience working in marketing, merchandising and communication and/or related field required.
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint), Canva, Social Media platforms (Facebook, Instagram, and Tik Tok), and be familiar with video editing software.
• Preferred proficiency with Adobe Creative Suite (Photoshop/InDesign/Illustrator).
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with executing marketing campaigns, marketing communications, and social media.
• Experience preferred with media relations/PR campaigns.
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Excellent project management skills and ability to collaborate with other departments.
• Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of collaborating with vendor and agency relationships and/or direct reports.
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
• Commercial mindset: Goes the extra mile to drive the commercial success of the company.
• Creative thinker who has proficient design and organizational skills.