Marketing Specialist

About the role

Aersys is changing how business is done in the automation industry. Our B2B product offerings provide solutions to customers in several industries. As a Marketing Specialist, you will use a variety of tools to introduce new customers and partners to the Aersys brand and generate qualified leads.

Responsibilities

• Defines customer segments and channels for reaching customers and creates marketing material carefully customized for each segment.
• Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Maintains research database by identifying and assembling marketing information.
• Led the growth of the marketing team by recruiting, selecting, orienting, and training new employees.

Requirements

• Automated Sales Funnels
• Motion Graphics
• Blender Rendering
• Search Engine Optimization
• Ad-Retargeting
• A/B Testing
• Content Marketing

Bonus Qualifications

• Proven working experience in digital marketing, particularly within the industry
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

Benefits

We offer a competitive salary and benefits package including:

• Flexible work schedule
• Professional development opportunities
• Health insurance
• Retirement savings plan
• Employee recognition program

Pay

The salary range for this position is $80,000 - $120,000 annually.

Schedule

The position is full-time and requires a minimum of 40 hours per week.