Marketing Specialist, Air Purifier

About the role

The Marketing Specialist, Air Purifier, at SharkNinja will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance.

Responsibilities

• Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
• Cook up go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
• Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

Requirements

• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

• Competitive health insurance
• Retailer and distributor sell-in
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Culture

We offer a competitive health insurance plan, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

Diversity, Equity, and Inclusion

We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Stay Connected with SharkNinja

• Reimagine Beauty with SharkNinja—Where Innovation Meets Impact
• careers.sharkninja.com