Marketing Special Events Coordinator
About Bloomingdale’s: we make fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We strive to make Bloomingdale’s like no other store in the world across all brand touchpoints—from Bloomingdales.com to our newest small-store concept, Bloomie’s. Our inclusive culture promotes diversity of background, thought, and opinion, ensuring all colleagues have a voice and access to share their thoughts with every level of leadership.
About the role
The Marketing and Special Events Coordinator assists in executing Bloomingdale’s Integrated Marketing campaigns through in-store events and activations. This role involves collaboration with internal store partners, vendor partners, and external community partners to drive brand awareness and customer acquisition, positively impacting market share on a localized level. The Coordinator represents the Bloomingdale’s brand professionally to enhance our company’s reputation and promote business objectives.
Responsibilities
- Pursue localized opportunities in alignment with the Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales.
- Support local accelerated growth of priority businesses with event intensification that builds store animation and experience.
- Assist in the planning and full execution of all aspects of in-store events and animation that support Central and local strategy.
- Track post-event results, share photos, and provide feedback to Central partners.
- Enhance Central event strategy by securing local sponsorships, co-branding opportunities, and community initiatives to build productive local relationships, foster customer loyalty, acquire new clients, and drive commerce.
- Partner with the Store Leadership team to create curated event experiences for Bloomingdale’s top-spending Luxe, Unlocked, and Top of the List (TOL) clients.
- Collaborate with local client teams to monitor frequency of visits, engagement, and spend as it relates to event participation.
- Work with the Central Earned Media team to enhance local media plans, secure publicity, and partner with brand-appropriate social media influencers and bloggers.
- Guide General Manager(s) on productive involvement in outside organizations and events.
- Leverage corporate philanthropy giving programs to maximize community impact and fundraising.
- Serve as the point person for external communication locally when needed.
Requirements
- 1–2 years of direct experience.
- Exemplary organization, attention to detail, and ability to present information clearly and concisely.
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
- Hybrid work model: in-store (4 days) and remote (1 day) requirements.
- Ability to work a flexible schedule based on the event calendar and company needs.
- Perform essential job functions such as communication, collaboration, and use of office/computer systems.
- Ability to access and review written and electronic information, move within the work environment, and interact with workplace materials.
Benefits
- 401k retirement plan.
- Medical, vision, dental, life, and disability insurance options.
- Paid time off (PTO) accruals and holidays.
- Eligibility for performance-based incentives/bonuses (requirements may apply based on location, job level, classification, and length of employment).
Additional benefit details are available at bloomingdalesJOBS.com.