Marketing & Social Media Coordinator

About the Role

Working collaboratively with the Marketing & Communications SVP, VP, and Creative Director, the Marketing & Social Media Coordinator supports the successful execution of M&C initiatives across Esperanza. The role implements strategies aligned with organizational priorities, audience goals, messaging, timelines, budgets, and overall strategic objectives to strengthen visibility, expand reach, and support engagement, fundraising, and enrollment efforts.

Responsibilities

• Oversee and update the M&C Project Tracker.
• Manage project and consultation requests.
• Draft press releases and media advisories.
• Support invoicing and communication efforts with vendors and freelancers.
• Develop key messaging aligned with the department calendar and organizational strategy.
• Support quality list management and maintain communication lists.
• Track and analyze social media and audience engagement data to inform outreach strategies.
• Schedule and manage social media content through the organization’s designated platform.
• Draft and distribute newsletters to support organizational communications and audience engagement.
• Promote Esperanza’s initiatives and division programs across print, digital, online, social media, and press channels.
• Ensure organizational and sponsored events receive effective promotion.

Essential Functions

• Review, coordinate, and prioritize production/consultation requests, campaign planning, and marketing projects in collaboration with the VP of Marketing & Communications and Creative Director.
• Engage with Communications Advocates, contractors, interns, and volunteers to support successful project execution and provide positive internal customer service.
• Track, review, and report on KPIs, social media analytics, media mentions, and audience engagement metrics with department leadership.
• Proactively identify and implement opportunities to maximize reach and engagement while maintaining a professional brand presence.
• Seek approval from the Vice President of Marketing & Communications for new initiatives, campaigns, or significant content.
• Maintain and update project trackers, marketing contracts, brand standards, SOPs, and guidelines in SharePoint.
• Maintain organizational communication lists and support accurate data collection and database management within Salsa and related platforms.
• Ensure social media channels are up to date, preserve individual identities where necessary, and apply effective tagging and recognition strategies.
• Drive social media engagement by responding to comments and messages according to guidelines.
• Support promotion of programs through newsletters, digital communications, banners, and external media partnerships.
• Coordinate and distribute weekly communications content to media outlets, schools, community partners, and stakeholders.
• Maintain shared files of hashtags, social media handles, media contacts, and partner information for executives, board members, stakeholders, and funders.
• Ensure all marketing and communications materials adhere to brand guidelines, procedures, and centralized tools.
• Include appropriate sign‑up forms in outreach, registration, and event materials to support constituent data collection.
• Collaborate with Development and other departments to ensure accurate messaging and proper recognition of funders, donors, partners, and stakeholders.
• Draft, proofread, and coordinate distribution of social media content, press releases, media advisories, newsletters, and other communications materials.
• Support leadership in strengthening media relations, spokesperson preparation, press opportunities, publications, and visibility initiatives.
• Provide a constant supply of fresh, impactful stories for use across the organization.
• Maintain current, organized, and well‑stocked event tabling materials, promotional assets, visual displays, and digital screens.
• Assist in the development and production of agency promotional materials such as brochures, capability statements, toolkits, orientation materials, videos, and annual impact reports.
• Cultivate and maintain relationships with bilingual consultants, vendors, freelancers, and media contacts.
• Coordinate purchase orders, payments, vendor payroll, credit‑card reconciliations, and related administrative processes.
• Coordinate Communications Advocates meetings, including presentations, invitations, and follow‑up communications.
• Oversee and execute additional marketing and communications projects as assigned.

Qualifications

• Minimum 2 years of marketing experience with a proven understanding of social media and email marketing campaigns.
• Bilingual capability (English/Spanish) preferred.
• BA/BS degree from an accredited college or university in a related field (required).

Requirements

• Bilingual in Spanish and English.
• Ability to work independently with high energy and as part of a larger team.
• Strong interpersonal skills demonstrated through cooperative and professional interaction with co‑workers, external partners, and the community.
• Clear and effective written and verbal communication skills.
• Excellent proofreading abilities.
• Strong project‑management skills, adhering to tight timelines and budgets.
• Proficiency in content creation, including copywriting.
• Ability to develop and execute marketing campaigns across various channels.
• Effective problem‑solving and decision‑making abilities.
• Working knowledge of email‑marketing platforms.
• Digital‑marketing savvy with background knowledge of current marketing trends, including social and content marketing.
• Comfortable with marketing technologies and quick to learn new platforms.
• Experience managing and creating content for multiple social‑media sites (Facebook, Instagram, YouTube, LinkedIn).
• Proven experience implementing organic social‑media strategies.

Physical Demands

• Frequently stand, walk, sit, use hands to file documents, handle objects, reach with hands and arms, balance, climb stairs, stoop, kneel/crouch, talk/hear.
• Occasionally lift and/or move up to