Marketing & Social Media Coordinator

Responsibilities

• Develop a comprehensive social media strategy for the Center and CHG.
• Promote tours, programs and events through social media channels.
• Create and schedule content across all Center/CHG social platforms.
• Analyze social media metrics and generate reports.
• Maintain the calendar listings for Center and CHG.
• Coordinate all aspects of the Portrait Photography Program.
• Oversee photography and film shoots for the Center and CHG.
• Assist with the design and production of merchandise related to the Center and CHG.
• Oversee the marketing of all merchandise related to the Center and CHG.
• Oversee the production of print materials for the Center and CHG.
• Collaborate with fellow communications leaders across campus.
• Attend regular staff meetings; meet with constituents as needed.

Requirements

• Bachelor’s degree with 1–3 years of experience in marketing and social media.
• Experience in developing social media campaigns and strategy.
• Experience in graphic design and creating and editing video content.
• Strong research skills.
• Experience and fluency in social media platforms.
• Working knowledge of image and video editing.
• Proficiency with Adobe Creative Suite programs.
• Working knowledge of WordPress and/or Drupal.
• Experience with Google Analytics and Google AdWords.
• Valid Michigan driver’s license with a satisfactory driving record.