Marketing/Promotions Coordinator

About the role

The incumbent in this position assists in planning, implementing, and monitoring various marketing programs and functions, including coordination of promotions, special events, advertising, entertainment, and public relations. This role coordinates schedules for contract and intern personnel and works with the Director of Marketing to develop promotional concepts, customer offers, special events, and player qualification criteria. The position ensures approval from affected departments for coupons or discounts and communicates event details across all departments.

Responsibilities

• Interface with advertising agencies for promotions, special events, direct mail programs, coupon specials, customer incentives, media needs, and all advertising (signage, collateral materials, on-property, and off-site). Coordinate all aspects of programs and projects to ensure timely completion and successful execution.
• Research and gather information on expos, parades, and trade shows; make recommendations, attend events, schedule necessary employees, and order materials/supplies.
• Work closely with personnel to promote programs through events and expand the customer base.
• Coordinate dissemination of public relations articles and news releases, ensuring accuracy and timely distribution.
• Assist with the development of community relations and governmental programs and strategies; attend off-site functions (meetings, mixers, receptions, events) as a company representative.
• Track all marketing programs, including promotions, special events, direct mail, and charter bus programs. Create reports with cost analysis and program evaluation, and review results with supervisors to improve or enhance programs.
• Coordinate entertainers’ press releases, photo sessions, and hotel arrangements; prepare and distribute entertainment schedules.
• Attend meetings and events to network and increase the company’s visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Two years of experience in advertising, promotions, public relations, or a closely related field.

Skills

• Knowledge of marketing concepts.
• Proficiency with word processing and desktop publishing software.