Marketing Project Leader (BHS)

Key Responsibilities

• Collaborate with service line leaders, physicians, and executive leadership to identify marketing priorities, messaging, growth opportunities, and performance goals.
• Develop and recommend strategic marketing plans that align with organizational goals and service line growth objectives.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, web, email, video, print, and traditional media channels.
• Ensure marketing initiatives reflect the organization's brand standards, mission, and values.
• Monitor campaign performance and make recommendations for optimization based on analytics and market insights.
• Conduct competitive, market, and consumer research to support strategic decision-making.
• Lead and coordinate marketing projects from concept through implementation.
• Develop project timelines, work plans, and deliverables while ensuring projects remain on schedule and within budget.
• Manage workflow among internal departments, creative teams, agencies, vendors, and external partners.
• Facilitate project meetings, communicate progress updates, and address project risks or barriers.
• Prioritize multiple concurrent projects while maintaining quality and meeting deadlines.
• Oversee website content updates and collaborate with stakeholders to ensure accurate and engaging service line information.
• Support content development for digital marketing, social media, email marketing, patient communications, and physician outreach.
• Partner with internal and external creative resources to develop marketing materials and multimedia content.
• Ensure all communications comply with healthcare regulations, privacy requirements, and organizational standards.
• Track, analyze, and report campaign performance using key marketing metrics and dashboards.
• Evaluate return on investment (ROI), patient acquisition trends, engagement metrics, and market performance.
• Use data-driven insights to improve campaign effectiveness and inform future marketing strategies.
• Manage and monitor assigned marketing budgets and expenditures.
• Serve as the primary marketing contact for assigned service lines and departments.
• Build strong relationships with physicians, administrators, clinical leaders, and community partners.
• Maintain productive working relationships with advertising agencies, media partners, vendors, and consultants.
• Promote collaboration and effective communication across departments and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field required.
• Minimum of three (3) years of experience in healthcare marketing, communications, public relations, business development, or related field.
• Experience managing complex projects and coordinating multiple stakeholders required.
• Experience supporting physician practices, hospital service lines, or healthcare organizations preferred.
• Strong understanding of marketing strategy, branding, campaign management, and digital marketing.
• Excellent project management, organizational, and time-management skills.
• Strong written, verbal, and presentation communication abilities.
• Ability to build relationships and influence stakeholders across all levels of the organization.
• Experience analyzing marketing data and translating insights into actionable recommendations.
• Proficiency with marketing technologies, content management systems, social media platforms, and analytics tools.
• Ability to manage multiple priorities in a fast-paced healthcare environment.