Marketing Programs Manager - 3D IC Design & Advanced Packaging Solutions - Siemens EDA

About the role

Siemens EDA is seeking a visionary and results-oriented Marketing Leader to spearhead high-impact, cross-portfolio marketing programs specifically focused on our 3D IC Design and Advanced Packaging Solutions. This pivotal role will advance Siemens EDA’s strategic market position in this rapidly evolving and critical domain.

Responsibilities

• Architect comprehensive, data-driven marketing strategies tailored to Siemens EDA's 3D IC design, multi-die integration, and advanced packaging solutions, aligning with growth initiatives and market positioning.
• Identify emerging platforms, industry trends (e.g., chiplets, wafer-on-wafer, hybrid bonding), and innovative approaches to maximize Siemens EDA's market visibility and competitive differentiation in this specialized area.
• Articulate the value proposition of Siemens EDA's solutions for addressing critical 3D IC challenges such as thermal management, power delivery, signal integrity, co-design, and verification.
• Orchestrate integrated, multi-channel marketing campaigns that deliver measurable business outcomes for our 3D IC and advanced packaging offerings.
• Ensure consistent brand messaging and visual identity across all marketing assets and touchpoints, highlighting Siemens EDA's expertise in heterogeneous integration.
• Partner closely with product management, R&D, sales, and executive leadership to align marketing initiatives with business objectives for our 3D IC and advanced packaging portfolio.
• Monitor competitor activities and market trends in the 3D IC and advanced packaging space to inform strategic marketing decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Electrical Engineering, Computer Engineering, or a related technical field.
• Deep understanding and passion for 3D IC design, heterogeneous integration, advanced packaging technologies (e.g., 2.5D, chiplets, fan-out), and the associated EDA challenges (e.g., thermal, power, reliability, co-design).
• Outstanding communication and presentation skills with the ability to influence at all organizational levels, including technical experts and executive leadership.
• Strong analytical skills with experience in marketing metrics analysis and performance optimization.

Benefits

Details regarding our benefits can be found here.

Pay

The pay range for this position is $102,500 - $184,500 annually with a target incentive of 5-8 of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.