Marketing Manager - Engineering & E+I

About the role

HGA is seeking a dynamic Marketing Manager to guide the national marketing strategy for our Engineering and E+I practice. This is a high-impact role for someone who wants to influence brand direction, elevate market presence, and lead a talented team within one of the nation's most respected architecture and engineering firms.

Responsibilities

• Collaborates with the Strategist and the corporate brand & communications team to ensure the national sector brand message framework is articulated in sector marketing materials.
• Guides the execution of award submissions, sponsorships, memberships/associations, conferences (logistical coordination, asset development, possible on-site support) and thought leadership pieces to enhance visibility and credibility.
• Collaborates with the brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels.
• In partnership with the corporate brand & communications team and sector leadership, supports execution of sector photography and video strategies.
• Produces sector-specific marketing content including presentations, case studies, conference handouts, etc.
• Implements sector marketing and business development strategy and plan in alignment with national sector business goals and firmwide strategic plan.
• Monitors marketing performance metrics; reports on metrics regularly.
• Manages sector-related marketing budgets and reports on ROI for specific sector-related tactics.
• Provides vision and guidance to sector marketing coordinators on pursuit strategy and approach, as needed.
• Partners with business development to provide planning and execution of client events and other relationship development activities.
• Supervises sector marketing staff; coaches and guides on best practices, creates growth and development plans, conducts performance reviews.

Qualifications

• Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
• 10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
• Proficiency with CRM systems (e.g., Deltek Vantagepoint).
• Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
• Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development.
• Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus.

Benefits

Salary Range: $109,000 - $138,800 depending on location, qualifications and experience.

Individuals in this role working more than 24 hours a week on a regular basis are eligible to participate in HGA’s robust benefit programs which include an annual bonus and success sharing bonus program, 401(k) guaranteed contribution, paid parental leave, medical, dental and life insurance plans as well as PTO and short- and long-term disability programs.