Marketing Platform Specialist

About the role

The Marketing Platform Specialist provides marketing technical expertise to support day‑to‑day operations and enable successful execution of innovative marketing campaigns. This role is onsite in Houston.

Responsibilities

• Support daily operations with technical marketing expertise and collaborate with the Marketing VP and cross‑functional teams to optimize the marketing technology stack and integrations.
• Design and manage end‑to‑end systems from initial ad contact through landing pages, lead capture, sales enablement, and prospect nurturing.
• Provide digital platform support, including presentation, brochure, email, and proposal design; set up, manage, and support the CRM; and report on marketing effort success.
• Define and optimize campaign processes in Salesforce—building landing pages, customer journeys, emails, dashboards, workflows, and more.
• Enable sales teams by creating and managing inbound leads from brand introduction through post‑sale.
• Maintain brand consistency and execute marketing automation, campaign management, and reporting.
• Create end‑to‑end reporting across all stages of the buyer’s journey.
• Identify, prioritize, and troubleshoot system integration issues within Salesforce, working with the Salesforce Administrator and Director of Enterprise Systems.
• Advise on campaign strategy from an operational perspective and develop/refine persona and account targeting strategies using analytics from site visitors and campaign engagements.
• Document system workflows and processes.
• Architect and execute all marketing automation campaigns (email, in‑app, digital retargeting) and collaborate with the Marketing VP to optimize campaign reporting.
• Define, improve, and refine lead scoring and lead flow processes to ensure smooth hand‑off to Sales.
• Ensure contact database integrity and compliance with GDPR and CAN‑SPAM; partner with IT to maintain compliance best practices.
• Maintain audience segmentation, database health, and high deliverability; oversee acquisition of lead list subscriptions and data appends.
• Oversee the Marketing Cloud Next account within Salesforce, including settings, architecture, governance, and integrations; act as first point of escalation for technical issues.
• Partner with internal stakeholders (Sales, Operations, Technical Support) to define, document, and maintain best‑practice workflows for shared outreach platforms (Qualified chatbot, Salesforce lead‑gen forms).
• Create training documentation for marketing software tools as needed.
• Stay current on marketing automation and technology trends; perform tech‑stack audits and recommend configuration changes or additions.
• Oversee implementation and team training of new marketing tech solutions and integrations; troubleshoot campaign issues from stakeholder intake.
• Maintain analytics reporting of campaign data and provide regular updates to the Marketing VP, Executive Team, and Sales Leadership.
• Collaborate with Marketing Creative, Director of Enterprise Data, COE, Sales, and HR on demand‑generation initiatives, managing execution of email, nurture campaigns, and other digital programs.
• Leverage StallionIS.com personalization analytics to build audience personas.
• Manage a high‑quality, fully optimized lead and contact database, including field‑level segmentation for market penetration and an efficient pipeline of lead capture, nurture, scoring, and hand‑off to sales.
• Administer the marketing technology stack: integrate and optimize infrastructure, create and manage Qualified templates, assets, libraries, lists, flows, forms, landing pages, and reporting.
• Work with Sales Operations to manage integrations with Qualified and Salesforce for effective team monitoring.
• Ensure effective integration and utilization of Google Analytics on the website and tracking with Salesforce.
• Evaluate campaigns for maximum ROI, using data to drive decisions on marketing mix, segmentation, target audiences, and message effectiveness.
• Build reports and dashboards, measure, monitor, and optimize the revenue funnel from inquiry to MQL to SQL to closed opportunity.

Qualifications

• Bachelor’s degree.
• HubSpot certification.
• Web development experience.

Preferred Skills

• HTML/CSS.
• Salesforce CRM support.
• eCommerce integration (Amazon storefront, WooCommerce).
• CMS administration (WordPress, HubSpot, Drupal Site Studio preferred).
• Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere, After Effects.
• Experience with Google Analytics 4 (GA4), Google Ads, SEO, and campaign management.